├── .gitattributes ├── .github └── workflows │ └── docs.yml ├── LICENSE ├── README.md ├── docs ├── .vuepress │ ├── client.ts │ ├── config.js │ ├── notes.js │ ├── plume.config.ts │ ├── public │ │ └── img │ │ │ ├── ch03 │ │ │ ├── model_BST.png │ │ │ ├── model_DIEN.png │ │ │ ├── model_DIN.png │ │ │ ├── model_DSSM.png │ │ │ ├── model_DeepCross.png │ │ │ ├── model_DeepCross_CrossLayer.png │ │ │ ├── model_DeepFM.png │ │ │ ├── model_MIND.png │ │ │ ├── model_MMoE.png │ │ │ ├── model_WideDeep.png │ │ │ └── model_YouTubeDNN.png │ │ │ ├── favicon.png │ │ │ ├── learning-path.jpeg │ │ │ ├── llm-revolution.jpeg │ │ │ ├── logo.png │ │ │ ├── preview.jpg │ │ │ ├── 互联网大厂推荐算法实战.jpg │ │ │ ├── 动手学推荐系统.jpg │ │ │ ├── 推荐系统实践.jpg │ │ │ ├── 深度学习推荐系统2.0.jpg │ │ │ └── 计算广告.jpg │ ├── styles │ │ └── index.css │ └── themes │ │ └── composables │ │ └── theme-colors.ts ├── README.md ├── extra_js │ ├── auto-render.min.js │ ├── katex.js │ ├── katex.min.js │ ├── tablesort.js │ └── tablesort.min.js └── zh │ ├── 0.序章：搜广推的世界，你好！ │ └── 1.欢迎来到搜广推宇宙 │ │ ├── 1.intro.md │ │ ├── 2.search_rec_ads_value.md │ │ ├── 3.tutorial_overview.md │ │ └── 4.learning_tips.md │ ├── 1.第一章：万丈高楼平地起--基础知识夯实篇 │ ├── 1.核心概念连连看 │ │ ├── 1.information_retrieval.md │ │ ├── 2.user_profiling.md │ │ ├── 3.ranking.md │ │ ├── 4.recall_precision.md │ │ └── 5.explore_exploit.md │ ├── 2.评价驱动开发 │ │ ├── 1.search_metrics.md │ │ ├── 2.recsys_metrics.md │ │ ├── 3.ad_metrics.md │ │ └── 4.ab_testing.md │ └── 3.兵器谱与内功心法 │ │ ├── 1.probability_stats.md │ │ ├── 2.linear_algebra.md │ │ ├── 3.optimization.md │ │ └── 4.data_structures.md │ ├── 2.第二章：搜索算法--信息海洋的智能导航员 │ ├── 1.经典召回模型 │ │ ├── 1.boolean_model.md │ │ ├── 2.vsm_tfidf.md │ │ └── 3.bm25.md │ └── 2.学习排序LTR │ │ ├── 1.intro.md │ │ ├── 2.approaches.md │ │ └── 3.models.md │ ├── 3.第三章：推荐算法--比你更懂你的贴心小棉袄 │ ├── 1.推荐算法的门派 │ │ ├── 1.intro.md │ │ ├── 2.collaborative_filtering.md │ │ ├── 3.user_cf.md │ │ ├── 4.item_cf.md │ │ ├── 5.matrix_factorization.md │ │ ├── 6.content_based.md │ │ └── 7.hybrid_models.md │ ├── 2.深度学习文艺复兴 │ │ ├── 1.intro.md │ │ ├── 2.embedding.md │ │ ├── 3.feature_crossing.md │ │ ├── 4.recall_models.md │ │ ├── 5.ranking_models.md │ │ ├── 6.attention_models.md │ │ └── 7.gnn_models.md │ └── 3.推荐系统进阶话题 │ │ ├── 1.intro.md │ │ ├── 2.cold_start.md │ │ ├── 3.diversity.md │ │ ├── 4.fairness.md │ │ ├── 5.realtime.md │ │ └── 6.multi_objective.md │ ├── 4.第四章：计算广告--流量变现的魔法引擎 │ └── 1.核心概念与生态 │ │ ├── 1.terminology.md │ │ ├── 2.ecosystem.md │ │ └── 3.bidding_strategies.md │ ├── 6.第六章：LLM时代下的搜广推新范式 │ └── 3.LLM迈向更懂你的个性化 │ │ ├── 1.paradigm_llm_embeddings_rs.md │ │ ├── 2.paradigm_llm_tokens_rs.md │ │ ├── 3.paradigm_llm_as_rs.md │ │ └── readme.md │ ├── 8.附录与资源 │ ├── 1.glossary.md │ ├── 2.resources.md │ ├── 3.datasets.md │ └── 4.contributing.md │ └── index.md └── package.json /.gitattributes: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/1985312383/search-rec-ads-cosmos-explorer/HEAD/.gitattributes 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