├── .gitattributes ├── A Community Is Managed As A Subset Of Your Developer Program.png ├── An Information Valve.png ├── Assessing Conversion Rates Between DevRel Objectives.png ├── B2D Monetization Strategies.png ├── Business Decision Criteria.png ├── Clumsy Marketing To Developers.png ├── Community Hierarchy For Developer Relations.png ├── Company Aligment Challanges and Solutions.png ├── Contributing.md ├── Departmental Influence Mapper.png ├── DevRel Maturity Assessment Framework.png ├── DevRel Program Metrics Aligned.png ├── DevRel Salaries by Company Size.png ├── Developer Communities of over 1 Million Members.png ├── Developer Community Contributions.png ├── Developer Journey Stages.png ├── Developer Messaging Framework.png ├── Developer Persona Canvas Example.png ├── Developer Persona Canvas.png ├── Developer Persona Framework Example Part 1.png ├── Developer Persona Framework Example Part 2.png ├── Developer Relations Objectives.png ├── Developer Segementation Framework.png ├── Developer Segmentation Canvas Example.png ├── Developer Segmentation Canvas.png ├── Developer Touchpoints Throughout Event Journey.png ├── Developer Truisms.png ├── Docs.png ├── Example Program Metrics.png ├── Functional Reporting Structure of Developer Relations By Size and Department.png ├── Gaps to Attaining Program Goals Examples.png ├── Growth in Web APIs Since 2005.png ├── Is Development Easier Or Harder Today.png ├── LICENSE.txt ├── Mapping DevRel To A Sales Funnel.png ├── Mapping The Developer Journey to The Developer Relations Framework.png ├── Mapping Your Developer Communications for the Developers Journey.png ├── Maturity Stages Of A DevRel Program.png ├── Number of Developer Products Managed per Company.png ├── Number of Developer Products per Company.png ├── Number of Products per Company by Team Size.png ├── Percentage of DevRel Professionals per Developer First and Developer Plus Companies.png ├── Plan Your Event For Your Personas.png ├── Program Goals and Gaps Example.png ├── README.md ├── Sample Program Activity Metrics.png ├── Success Factors of Working With Other Departments.png ├── Technical Decision Criteria Part 1.png ├── Technical Decision Criteria Part 2.png ├── Ten Indicators of DevRel Maturity.png ├── The Developer Journey Map.png ├── The Developer Relations Framework.png ├── The Developer Relations Test.png ├── The Differences Between B2B, B2C and B2D Business Models.png ├── The Landscape.png ├── The Metrics Hierarchy.png ├── The Motivations For Investing In A Developer Proposition.png ├── The Product Value Proposition.png ├── The Rise of The Developer.png ├── The Typical Dail Tasks Of A Jack Of All Trades DevRel Person.png ├── Top Down and Bottom Up Sales Approach.png ├── Top Tracked APIs Of All Time.png ├── Tracking Conversions Between DevRel Objectives.png ├── Traditional Value Chain vs DevRel Value Chain.png ├── Types of Developer Products.png ├── Value Proposition.png ├── What Do We Want From Our Developer Program.png ├── Years of DevRel Experience.png ├── b2dmonetizationstrategies.pdf ├── developerjourneymap.pdf ├── developerpersonacanvas.pdf ├── developersegmentationcanvas.pdf ├── devrelcover.jpg ├── devrelframework.pdf └── devrelobjectives.pdf /.gitattributes: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/Apress/Developer-Relations/HEAD/.gitattributes -------------------------------------------------------------------------------- /A Community Is Managed As A Subset Of Your Developer Program.png: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/Apress/Developer-Relations/HEAD/A Community Is Managed As A Subset Of Your Developer Program.png -------------------------------------------------------------------------------- /An Information Valve.png: -------------------------------------------------------------------------------- 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