├── Docs.png ├── .gitattributes ├── devrelcover.jpg ├── The Landscape.png ├── devrelframework.pdf ├── devrelobjectives.pdf ├── Developer Truisms.png ├── Value Proposition.png ├── developerjourneymap.pdf ├── An Information Valve.png ├── The Metrics Hierarchy.png ├── Developer Journey Stages.png ├── Developer Persona Canvas.png ├── Example Program Metrics.png ├── developerpersonacanvas.pdf ├── Business Decision Criteria.png ├── The Developer Journey Map.png ├── The Rise of The Developer.png ├── Years of DevRel Experience.png ├── b2dmonetizationstrategies.pdf ├── B2D Monetization Strategies.png ├── Departmental Influence Mapper.png ├── Developer Messaging Framework.png ├── Developer Segmentation Canvas.png ├── Growth in Web APIs Since 2005.png ├── The Developer Relations Test.png ├── The Product Value Proposition.png ├── Top Tracked APIs Of All Time.png ├── Types of Developer Products.png ├── developersegmentationcanvas.pdf ├── Clumsy Marketing To Developers.png ├── DevRel Program Metrics Aligned.png ├── DevRel Salaries by Company Size.png ├── Developer Relations Objectives.png ├── Program Goals and Gaps Example.png ├── Sample Program Activity Metrics.png ├── Developer Community Contributions.png ├── Developer Persona Canvas Example.png ├── Developer Segementation Framework.png ├── Mapping DevRel To A Sales Funnel.png ├── Plan Your Event For Your Personas.png ├── Technical Decision Criteria Part 1.png ├── Technical Decision Criteria Part 2.png ├── Ten Indicators of DevRel Maturity.png ├── The Developer Relations Framework.png ├── DevRel Maturity Assessment Framework.png ├── Maturity Stages Of A DevRel Program.png ├── Developer Segmentation Canvas Example.png ├── Is Development Easier Or Harder Today.png ├── Top Down and Bottom Up Sales Approach.png ├── Company Aligment Challanges and Solutions.png ├── Gaps to Attaining Program Goals Examples.png ├── Number of Developer Products per Company.png ├── Community Hierarchy For Developer Relations.png ├── Developer Persona Framework Example Part 1.png ├── Developer Persona Framework Example Part 2.png ├── Number of Products per Company by Team Size.png ├── What Do We Want From Our Developer Program.png ├── Developer Touchpoints Throughout Event Journey.png ├── Tracking Conversions Between DevRel Objectives.png ├── Traditional Value Chain vs DevRel Value Chain.png ├── Developer Communities of over 1 Million Members.png ├── Number of Developer Products Managed per Company.png ├── Success Factors of Working With Other Departments.png ├── Assessing Conversion Rates Between DevRel Objectives.png ├── The Differences Between B2B, B2C and B2D Business Models.png ├── The Motivations For Investing In A Developer Proposition.png ├── A Community Is Managed As A Subset Of Your Developer Program.png ├── The Typical Dail Tasks Of A Jack Of All Trades DevRel Person.png ├── Mapping Your Developer Communications for the Developers Journey.png ├── Mapping The Developer Journey to The Developer Relations Framework.png ├── Functional Reporting Structure of Developer Relations By Size and Department.png ├── Percentage of DevRel Professionals per Developer First and Developer Plus Companies.png ├── Contributing.md ├── LICENSE.txt └── README.md /Docs.png: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/Apress/Developer-Relations/HEAD/Docs.png -------------------------------------------------------------------------------- /.gitattributes: -------------------------------------------------------------------------------- 1 | # Auto detect text files and perform LF normalization 2 | * text=auto 3 | -------------------------------------------------------------------------------- /devrelcover.jpg: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/Apress/Developer-Relations/HEAD/devrelcover.jpg -------------------------------------------------------------------------------- /The 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-------------------------------------------------------------------------------- /Percentage of DevRel Professionals per Developer First and Developer Plus Companies.png: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/Apress/Developer-Relations/HEAD/Percentage of DevRel Professionals per Developer First and Developer Plus Companies.png -------------------------------------------------------------------------------- /Contributing.md: -------------------------------------------------------------------------------- 1 | # Contributing to Apress Source Code 2 | 3 | Copyright for Apress source code belongs to the author(s). However, under fair use you are encouraged to fork and contribute minor corrections and updates for the benefit of the author(s) and other readers. 4 | 5 | ## How to Contribute 6 | 7 | 1. Make sure you have a GitHub account. 8 | 2. Fork the repository for the relevant book. 9 | 3. Create a new branch on which to make your change, e.g. 10 | `git checkout -b my_code_contribution` 11 | 4. Commit your change. Include a commit message describing the correction. Please note that if your commit message is not clear, the correction will not be accepted. 12 | 5. Submit a pull request. 13 | 14 | Thank you for your contribution! -------------------------------------------------------------------------------- /LICENSE.txt: -------------------------------------------------------------------------------- 1 | This work is shared here under a CC:BY:SA 4.0 license, some rights reserved. 2 | https://creativecommons.org/licenses/by-sa/4.0/ 3 | 4 | Copyright (c) 2021 Caroline Lewko, James Parton 5 | 6 | Permission is hereby granted, free of charge, to anyone obtaining a copy 7 | of this software and associated documentation files (the "Software"), 8 | to work with the Software within the limits of CC:BY:SA distribution and fair use. 9 | This includes the rights to use, copy, and modify the Software for personal use. 10 | Users are also allowed and encouraged to submit corrections and modifications 11 | to the Software for the benefit of other users. 12 | 13 | It is not allowed to reuse, modify, or redistribute the Software for 14 | commercial use in any way, or for a user’s educational materials such as books 15 | or blog articles without prior permission from the copyright holder. 16 | 17 | The above copyright notice and this permission notice need to be included 18 | in all copies or substantial portions of the software. 19 | 20 | THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR 21 | IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, 22 | FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE 23 | AUTHORS OR COPYRIGHT HOLDERS OR APRESS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER 24 | LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, 25 | OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE 26 | SOFTWARE. 27 | 28 | 29 | -------------------------------------------------------------------------------- /README.md: -------------------------------------------------------------------------------- 1 | # Apress Source Code 2 | 3 | This repository accompanies [*Developer Relations: How to Build and Grow a Successful Developer Program Apps*](https://www.apress.com/9781484271636) by Caroline Lewko, James Parton (Apress, 2021). 4 | 5 | [comment]: #cover 6 | ![Cover image](devrelcover.jpg) 7 | 8 | Download the files as a zip using the green button, or clone the repository to your machine using Git. 9 | 10 | ## Releases 11 | 12 | Release v1.0 corresponds to the code in the published book, without corrections or updates. 13 | 14 | ## Developer Relations Program Directory 15 | 16 | Have you ever been asked "How many DevRel Programs are there?" 17 | So have we, and we never had a good answer, or a reference to point to. 18 | We hope this Program Directory solves that for us all. 19 | 20 | The idea is to crowdsource a list of all the DevRel programs out there, which will be beneficial for a number of reasons, including to: 21 | 22 | * Describe the size of the DevRel community for the first time 23 | * Provide examples and data to aid investment into your programs 24 | * Forge new links between programs 25 | * Aid career growth 26 | 27 | [View, Add or Edit The Developer Relations Program Directory](https://www.devrelbook.com/devreldirectory) 28 | 29 | ## Related Articles 30 | 31 | * [A Framework for Developer Relations](https://devrelbook.substack.com/p/a-framework-for-developer-relations) 32 | * [Developer First & Developer Plus Companies](https://devrelbook.substack.com/p/developer-first-and-developer-plus) 33 | * [The Developer Journey Map](https://devrelbook.substack.com/p/the-developer-journey-map) 34 | * [State of Developer Relations Report 2021](https://www.stateofdeveloperrelations.com/) 35 | * [DevRel Directory](https://www.devrelbook.com/devreldirectory) - Data for more than 700 Developer Relations programs. 36 | 37 | ## Further Book Information 38 | 39 | * [Book Newsletter](https://devrelbook.substack.com/) - Subscribe to recieve author updates. 40 | * [Book Website](https://www.devrelbook.com/) - Find book ordering links, associated info, and more DevRel resources. 41 | --------------------------------------------------------------------------------