├── Ch5_選擇目標市場程式實作 ├── contract.csv ├── contract_analysis_function.py ├── contract_one.py ├── precision_recall_case.py └── 選擇目標市場程式實作.ipynb ├── README.md ├── ch3_市場區隔程式實作 ├── 01 - RFM模型Python實戰.ipynb ├── RFM.py ├── orders2.csv └── tools.py ├── ch7_定位程式實作 ├── 01_ptt_crawler.py ├── 01_ptt_成本效益與情緒評估分析.py ├── 01_ptt_爬資料範例.ipynb ├── 02_ptt_成本效益與情緒評估分析.ipynb ├── KoreaDrama_re.csv ├── cp.py ├── dict.txt.big ├── drama_cost.csv ├── ptt.py ├── 成本效益評估分析1.html └── 成本效益評估分析2.html ├── ch8-2_到蝦皮網站爬文 ├── 到蝦皮網站爬文.ipynb ├── 運動內衣_商品資料.csv └── 運動內衣_留言資料.csv ├── ch8-3_初探蝦皮網站內容 ├── data.zip ├── tools │ └── msj.ttf └── 初探蝦皮網站內容.ipynb ├── ch8-4_採購數據分析 ├── 採購數據分析 - nb.ipynb └── 採購數據分析.ipynb ├── ch8-5_蝦皮市場區隔 ├── data.zip ├── tools │ └── msj.ttf ├── 蝦皮市場區隔.ipynb ├── 蝦皮市場區隔.py └── 運動內衣.csv ├── ch8-6_PTT市場的初步探勘 └── ptt市場的初步窺探.ipynb ├── ch8-7_目標選擇 ├── dict.txt.big.txt ├── stopwords.txt ├── 目標選擇 nb.ipynb └── 目標選擇.ipynb ├── ch8-8_確認在市場上的定位 ├── dict.txt.big.txt └── 盤點自身市場定位.ipynb ├── img └── stp.jpg └── 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