├── .DS_Store ├── .gitignore ├── .user.yml ├── README.md ├── analyses └── .gitkeep ├── dbt_project.yml ├── definitions └── metrics │ ├── AE-SourcedPipeline.json │ ├── AEActivitiesperNewBusinessDeal.json │ ├── AECalls.json │ ├── AEConnectedConversations.json │ ├── AEOutboundMessages.json │ ├── AETalkTime.json │ ├── AcceptedOpportunities.json │ ├── AcceptedReferrals.json │ ├── ActivatedReferrers.json │ ├── ActiveAEs.json │ ├── ActiveEngagedEmailSubscribersRate.json │ ├── ActivePerActivatedUsers.json │ ├── ActiveSDRs.json │ ├── ActiveUsers.json │ ├── ActivityChurnedCustomers.json │ ├── ActivityChurnedUsers.json │ ├── AdClick-ThroughRate.json │ ├── AdClick-to-VisitRate.json │ ├── AdClicks.json │ ├── AdCost-Per-Click.json │ ├── AdImpressions.json │ ├── AdSpend.json │ ├── Advertising-GeneratedPipeline.json │ ├── AgentWaitTime.json │ ├── ArchivedProspect.json │ ├── AttachedCustomerRate.json │ ├── AttachedCustomers.json │ ├── AttemptsperQC.json │ ├── AverageNewBusinessContractLength.json │ ├── AverageOpportunityAge.json │ ├── AverageRevenuePerAccount.json │ ├── BookedMeetings.json │ ├── BookingsAcquisitionCost.json │ ├── BookingtoRevenueRate.json │ ├── CAC.json │ ├── COGS.json │ ├── CPM.json │ ├── CSAT.json │ ├── CallsPerBookedMeeting.json │ ├── CallsPerNewBusinessDeal.json │ ├── CancelRequestRate.json │ ├── CancelRequests.json │ ├── ChurnedBookings.json │ ├── ChurnedContracts.json │ ├── ChurnedCustomers.json │ ├── ChurnedMRR.json │ ├── ChurnedRenewalsRate.json │ ├── ClickedEmails.json │ ├── ClicksPerSocialPost.json │ ├── ClosedExpansionOpportunities.json │ ├── ClosedNewBusinessOpportunities.json │ ├── ClosedRenewalOpportunities.json │ ├── CommentsPerSocialPost.json │ ├── CompletedNewBusinessDemoRate.json │ ├── CompletedNewBusinessDemos.json │ ├── ContractRenewalRate.json │ ├── ContractionCustomers.json │ ├── ContractionMRR.json │ ├── ContractionPerContractionRenewal.json │ ├── ContractionRenewals.json │ ├── ContractionShareofRenewals.json │ ├── ConversationsPerNewBusinessDeal.json │ ├── ConvertedFreemiumAccounts.json │ ├── ConvertedTrials.json │ ├── CostPerLead.json │ ├── CostPerOpportunity.json │ ├── CostPerWin.json │ ├── CostToRetain.json │ ├── CostToServe.json │ ├── CostofRevenue.json │ ├── CreatedExpansionPipeline.json │ ├── CreditsandRefunds.json │ ├── Cross-SellShareofExpansion.json │ ├── Cross-Sells.json │ ├── CumulativeReferralInvites.json │ ├── CustomerActivationRate.json │ ├── CustomerCMGR.json │ ├── CustomerEffortScore.json │ ├── CustomerGrowthRate.json │ ├── DAUMAU.json │ ├── DailyActiveUsers.json │ ├── DeliveredEmails.json │ ├── DiscoveryCompleteExpansionOpportunities.json │ ├── DiscoveryCompleteNewBusinessOpportunities.json │ ├── DisplayAdSpend.json │ ├── DisqualifiedLeads.json │ ├── Dollar-BasedNetExpansionRate.json │ ├── Dollar-WeightedAverageNewBusinessContractLength.json │ ├── EarlyAttrition.json │ ├── EarlyShareofChurn.json │ ├── EmailBounceRate.json │ ├── EmailBounces.json │ ├── EmailClick-ThroughRate.json │ ├── EmailClick-to-OpenRate.json │ ├── EmailClicks.json │ ├── EmailOpenRate.json │ ├── EmailOpens.json │ ├── EmailShareofTraffic.json │ ├── EmailSubscriberGrowthRate.json │ ├── EmailTraffic.json │ ├── EmailUnsubscribeRate.json │ ├── EmailedContacts.json │ ├── EmailsPerBookedMeeting.json │ ├── EmailsPerNewBusinessDeal.json │ ├── EngagedEmailSubscribers.json │ ├── ExpandedCustomers.json │ ├── ExpandedRenewals.json │ ├── ExpansionBookings.json │ ├── ExpansionDealSize.json │ ├── ExpansionMRR.json │ ├── ExpansionOpportunityCloseRate.json │ ├── ExpansionOpportunitySalesCycle.json │ ├── ExpansionOpportunityWinRate.json │ ├── ExpansionPerExpandedRenewal.json │ ├── ExpansionShareofRenewals.json │ ├── ExpectedCustomerLifetime.json │ ├── ExpectedNewBusinessCloses.json │ ├── ExpiredTrialConversionRate.json │ ├── ExpiredandCancelledTrials.json │ ├── ExposedACV.json │ ├── ExposedBookings.json │ ├── ExposedContracts.json │ ├── ExposedMRR.json │ ├── Fast-FollowBookingValue.json │ ├── FirstContactResolutionRate.json │ ├── FirstContactResolutions.json │ ├── FlatRenewals.json │ ├── FlatShareofRenewals.json │ ├── FormCompletions.json │ ├── FormInteractions.json │ ├── FormViews.json │ ├── FullResolutionTime.json │ ├── GrossCustomerChurnRate.json │ ├── GrossDollarRetention.json │ ├── GrossDollarRetentionPerCustomer.json │ ├── GrossMargin.json │ ├── GrossMarginPerCustomer.json │ ├── GrossPipelineConversionRate.json │ ├── GrossProfit.json │ ├── GrossRevenueChurn.json │ ├── GrossRevenueChurnPerCustomer.json │ ├── GrossRevenueChurnRate.json │ ├── GrowthEfficiency.json │ ├── ImpressionsPerSocialPost.json │ ├── In-PeriodActiveTrials.json │ ├── InvitesPerReferrer.json │ ├── LTV.json │ ├── LTVCACRatio.json │ ├── LateAttrition.json │ ├── LateShareofChurn.json │ ├── LeadAcceptanceRate.json │ ├── LeadVelocityRate.json │ ├── LifetimeTrialConversionRate.json │ ├── LikesPerSocialPost.json │ ├── LostExpansionDeals.json │ ├── LostNewBusinessDeals.json │ ├── LostPipeline.json │ ├── LostRenewalDeals.json │ ├── LostRenewalMRR.json │ ├── MRRCMGR.json │ ├── MRRGrowthRate.json │ ├── MRRPerNewCustomer.json │ ├── MRRRenewalRate.json │ ├── MagicNumber.json │ ├── Marketing-GeneratedPipeline.json │ ├── Marketing-GeneratedProspects.json │ ├── Marketing-InfluencedPipeline.json │ ├── Marketing-InfluencedSQL.json │ ├── MarketingSpend.json │ ├── MonthlyActiveUsers.json │ ├── NPS.json │ ├── NetBookings.json │ ├── NetCustomers.json │ ├── NetDollarRetention.json │ ├── NetDollarRetentionPerCustomer.json │ ├── NetMRR.json │ ├── NetMRRperCustomer.json │ ├── NetPipelineConversionRate.json │ ├── NetRevenue.json │ ├── NetRevenueChurn.json │ ├── NetRevenueChurnPerCustomer.json │ ├── NetRevenueChurnRate.json │ ├── NewACVPerAE.json │ ├── NewACVtoCACRatio.json │ ├── NewActivatedCustomers.json │ ├── NewActivatedUsers.json │ ├── NewBookingsPerAE.json │ ├── NewBusinessACV.json │ ├── NewBusinessBookings.json │ ├── NewBusinessDealSize.json │ ├── NewBusinessDeals.json │ ├── NewBusinessOpportunityCloseRate.json │ ├── NewBusinessOpportunitySalesCycle.json │ ├── NewBusinessOpportunityWinRate.json │ ├── NewCustomerShareofMRR.json │ ├── NewCustomers.json │ ├── NewEmailListSubscribers.json │ ├── NewEmailSubscribers.json │ ├── NewEmailUnsubscribes.json │ ├── NewMRR.json │ ├── NewMRRAcquisitionCost.json │ ├── NewMRRPerAE.json │ ├── NewProspects.json │ ├── NewSalesAcceptedLeads.json │ ├── NewShareofVisitors.json │ ├── NewSocialFollowers.json │ ├── NewSupportTickets.json │ ├── NewSuspects.json │ ├── NewTrialUsers.json │ ├── NewTrials.json │ ├── NewVisitors.json │ ├── Non-RecurringBookings.json │ ├── OnboardedCustomers.json │ ├── OnboardingCalls.json │ ├── OnboardingCompletionRate.json │ ├── OpenProspects.json │ ├── OpenSalesAcceptedLeads.json │ ├── OpenedEmails.json │ ├── OpenedExpansionOpportunities.json │ ├── OpenedFutureOpportunities.json │ ├── OpenedFuturePipeline.json │ ├── OpenedNewBusinessOpportunities.json │ ├── OpenedRenewalOpportunities.json │ ├── OpenedSame-PeriodOpportunities.json │ ├── OpenedSame-PeriodPipeline.json │ ├── OpenedtoAcceptedOpportunityRate.json │ ├── OpportunityPushRate.json │ ├── OrganicSessions.json │ ├── OrganicShareofTraffic.json │ ├── OrganicSocialImpressions.json │ ├── OrganicSocialReach.json │ ├── PageSpeed.json │ ├── PageViews.json │ ├── PageViewsPerSession.json │ ├── PaidShareofTraffic.json │ ├── PaidSocialImpressions.json │ ├── PaidSocialReach.json │ ├── PaidSocialSpend.json │ ├── PaidTraffic.json │ ├── PaybackPeriod.json │ ├── PendingSupportTickets.json │ ├── PipelineROAS.json │ ├── ProductQualifiedAccounts.json │ ├── ProductQualifiedLeads.json │ ├── ProspectCoverage.json │ ├── ProspectQualificationRate.json │ ├── ProspecttoDealSalesCycle.json │ ├── Pulled-inOpportunities.json │ ├── Pulled-inPipeline.json │ ├── PushedNewBusinessCloses.json │ ├── QualifiedMeetings.json │ ├── RampedAEs.json │ ├── ReachPerSocialPost.json │ ├── ReachedContacts.json │ ├── ReferralConversionRate.json │ ├── ReferralInviteConversationRate.json │ ├── ReferralInvites.json │ ├── ReferralK-Factor.json │ ├── ReferralLinkShareofTraffic.json │ ├── ReferralLinkTraffic.json │ ├── ReferralParticipationRate.json │ ├── ReferredCustomers.json │ ├── Referrers.json │ ├── RemainingPerformanceObligations.json │ ├── RenewableBookings.json │ ├── RenewalOpportunityCloseRate.json │ ├── RenewalOpportunitySalesCycle.json │ ├── RenewalOpportunityWinRate.json │ ├── RenewedContracts.json │ ├── RenewedMRR.json │ ├── RepeatVisitors.json │ ├── RequesterWaitTime.json │ ├── ResurrectedCustomers.json │ ├── ResurrectionMRR.json │ ├── RetainedCustomers.json │ ├── RetainedMRR.json │ ├── RetentionSpend.json │ ├── ReturnVisitRate.json │ ├── RevenueConcentration.json │ ├── RevenueQuickRatio.json │ ├── SDR-SourcedPipeline.json │ ├── SDRCalls.json │ ├── SDRConnectedConversations.json │ ├── SDRMeetingQuota.json │ ├── SDROutboundMessages.json │ ├── SDRProductivity.json │ ├── SDRQualityConversations.json │ ├── SDRTalkTime.json │ ├── SDRUtilizationRatio.json │ ├── SDRsQuotaAttainment.json │ ├── SalesDevSpend.json │ ├── SalesQualificationRate.json │ ├── SalesQualifiedLeads.json │ ├── SalesSpend.json │ ├── SalesVelocity.json │ ├── SalesandMarketingSpend.json │ ├── SaveRate.json │ ├── SavedCancelRequests.json │ ├── ScheduledNewBusinessDemos.json │ ├── SearchAdSpend.json │ ├── SentEmails.json │ ├── SentEmailsPerContact.json │ ├── SentExpansionOpportunityProposals.json │ ├── SentNewBusinessOpportunityProposals.json │ ├── SessionDuration.json │ ├── Sessions-to-Convert.json │ ├── SessionsPerVisitor.json │ ├── SharesPerSocialPost.json │ ├── SignedExpansionContracts.json │ ├── SignedNewBusinessContracts.json │ ├── Signups.json │ ├── SinglePageSessions.json │ ├── SiteConversionRate.json │ ├── SlippedOpportunities.json │ ├── SlippedPipeline.json │ ├── SocialCPM.json │ ├── SocialComments.json │ ├── SocialFollowersChurnRate.json │ ├── SocialFollowersGrowthRate.json │ ├── SocialImpressions.json │ ├── SocialLikes.json │ ├── SocialMediaTraffic.json │ ├── SocialMediaСlicks.json │ ├── SocialPosts.json │ ├── SocialReach.json │ ├── SocialShareofTraffic.json │ ├── SocialShares.json │ ├── SocialTalkRate.json │ ├── SocialUnfollows.json │ ├── SolvedSupportTickets.json │ ├── SpamComplaintRate.json │ ├── SpamComplaints.json │ ├── StartingActiveTrials.json │ ├── StartingOpportunities.json │ ├── StartingPipeline.json │ ├── StartingSupportTickets.json │ ├── SupportConversationDuration.json │ ├── SupportRequestVolume.json │ ├── SupportTicketEscalationRate.json │ ├── SupportTicketEscalations.json │ ├── SupportTicketReopenRate.json │ ├── SupportTicketReopens.json │ ├── SuspectConversionRate.json │ ├── TalkTimePerBookedMeeting.json │ ├── TalkTimePerNewBusinessDeal.json │ ├── TicketResolutionTime.json │ ├── TicketsatFirstResponseTarget.json │ ├── TicketsatResolutionTimeTarget.json │ ├── TimeToLeadResponse.json │ ├── TimelyCustomerActivation.json │ ├── TimelyTrialActivation.json │ ├── TimeonSite.json │ ├── TimetoCompletedOnboarding.json │ ├── TimetoCustomerActivation.json │ ├── TimetoDiscoveryCompleteNewBusiness.json │ ├── TimetoFirstResponse.json │ ├── TimetoGrow.json │ ├── TimetoSentExpansionProposal.json │ ├── TimetoSentNewBusinessProposal.json │ ├── TimetoSignExpansion.json │ ├── TimetoSignNewBusiness.json │ ├── TimetoTrialActivation.json │ ├── TimetoTrialConversion.json │ ├── TotalActivatedCustomers.json │ ├── TotalActivatedUsers.json │ ├── TotalBookings.json │ ├── TotalCustomers.json │ ├── TotalEmailSubscribers.json │ ├── TotalFuturePipeline.json │ ├── TotalHigh-ValueCustomers.json │ ├── TotalMRR.json │ ├── TotalPipelineConversionRate.json │ ├── TotalPipelineForPeriod.json │ ├── TotalReferredCustomers.json │ ├── TotalSocialFollowers.json │ ├── TotalSuspects.json │ ├── TotalUsers.json │ ├── TotalWeightedACV.json │ ├── TouchesPerArchivedProspect.json │ ├── TouchesPerBookedMeeting.json │ ├── TrendingCAC.json │ ├── TrialtoPQLRate.json │ ├── TrueShareofTrials.json │ ├── TrueTrials.json │ ├── UniqueEmailClicks.json │ ├── UniqueReferralLinkViews.json │ ├── UpsellShareofExpansion.json │ ├── UpsellandExpansionCAC.json │ ├── UpsellandExpansionSpend.json │ ├── Upsells.json │ ├── VideoAdSpend.json │ ├── VideoAdViewDuration.json │ ├── VideoAdViews.json │ ├── VideoAdWatchTime.json │ ├── WOMCoefficient.json │ ├── WebsiteBounceRate.json │ ├── WebsiteSessions.json │ ├── WebsiteVisitors.json │ ├── WonDeals.json │ ├── WonExpansionDeals.json │ ├── WonPipeline.json │ ├── WonRenewalBookings.json │ ├── WonRenewalDeals.json │ ├── WonRenewalMRR.json │ ├── WorkingExpansionOpportunities.json │ ├── WorkingNewBusinessOpportunities.json │ ├── WorkingRenewalPipeline.json │ ├── csv_to_json.py │ └── metrics.csv ├── macros ├── .gitkeep ├── generate_fake_data.sql └── generate_metrics_cube.sql ├── models ├── client_activity_stream.sql ├── growth_accounting │ ├── base_metrics │ │ ├── ga_cube_churned_revenue.sql │ │ ├── ga_cube_churned_subscriptions.sql │ │ ├── ga_cube_contraction_revenue.sql │ │ ├── ga_cube_contraction_subscriptions.sql │ │ ├── ga_cube_expansion_revenue.sql │ │ ├── ga_cube_expansion_subscriptions.sql │ │ ├── ga_cube_new_revenue.sql │ │ ├── ga_cube_new_subscriptions.sql │ │ ├── ga_cube_resurrected_revenue.sql │ │ ├── ga_cube_resurrected_subscriptions.sql │ │ ├── ga_cube_retained_revenue.sql │ │ ├── ga_cube_retained_subscriptions.sql │ │ └── schema.yml │ ├── composite_metrics │ │ ├── ga_cube_committed_revenue.sql │ │ ├── ga_cube_gross_dollar_retention.sql │ │ ├── ga_cube_gross_revenue_churn.sql │ │ ├── ga_cube_gross_revenue_churn_rate.sql │ │ ├── ga_cube_gross_subscriptions_churn.sql │ │ ├── ga_cube_net_dollar_retention.sql │ │ ├── ga_cube_net_revenue.sql │ │ ├── ga_cube_net_revenue_churn.sql │ │ ├── ga_cube_net_revenue_churn_rate.sql │ │ ├── ga_cube_net_subscriptions.sql │ │ ├── ga_cube_quick_ratio.sql │ │ ├── ga_cube_revenue_cmgr.sql │ │ ├── ga_cube_revenue_growth_rate.sql │ │ ├── ga_cube_subscriber_cmgr.sql │ │ ├── ga_cube_subscriber_growth_rate.sql │ │ ├── ga_cube_total_revenue.sql │ │ ├── ga_cube_total_subscriptions.sql │ │ ├── quick_ratio_cube.sql │ │ └── schema.yml │ └── growth_accounting_cube.sql └── load_activities │ ├── contact.sql │ ├── contract_activities │ ├── client_stream_committed_to_churn.sql │ ├── client_stream_decreased_contract.sql │ ├── client_stream_expanded_contract.sql │ ├── client_stream_incurred_overage.sql │ ├── client_stream_ordered_service.sql │ ├── client_stream_renewed_contract.sql │ ├── client_stream_resurrected_contract.sql │ ├── contact_stream_signed_contract.sql │ └── contact_stream_trial_converted_to_customer.sql │ ├── customer.sql │ ├── marketing_activities │ ├── company_stream_hired_sdr.sql │ ├── company_stream_offboarded_sdr.sql │ ├── company_stream_onboarded_sdr.sql │ ├── company_stream_sdr_accrued_quota_contribution.sql │ ├── company_stream_set_sdr_quota.sql │ ├── contact_stream_attended_event.sql │ ├── contact_stream_attended_webinar.sql │ ├── contact_stream_clicked_ad.sql │ ├── contact_stream_completed_session.sql │ ├── contact_stream_converted_suspect_to_prospect.sql │ ├── contact_stream_doesnt_receive_email.sql │ ├── contact_stream_engaged_with_email.sql │ ├── contact_stream_generated_suspect.sql │ ├── contact_stream_interacted_with_form.sql │ ├── contact_stream_opened_email.sql │ ├── contact_stream_received_email.sql │ ├── contact_stream_sdr_accepted_prospect.sql │ ├── contact_stream_sdr_called_prospect.sql │ ├── contact_stream_sdr_cold_outbounded_prospect.sql │ ├── contact_stream_sdr_created_business_opportunity.sql │ ├── contact_stream_sdr_disqualified_prospect.sql │ ├── contact_stream_sdr_emailed_prospect.sql │ ├── contact_stream_sdr_qualified_prospect.sql │ ├── contact_stream_sdr_scheduled_intake_for_business_opportunity.sql │ ├── contact_stream_sent_email.sql │ ├── contact_stream_started_session.sql │ ├── contact_stream_submitted_form.sql │ ├── contact_stream_unsubscribed_email.sql │ ├── contact_stream_viewed_ad.sql │ ├── contact_stream_viewed_form.sql │ └── contact_stream_visited_page.sql │ ├── sales_activities │ ├── company_stream_ae_accrued_quota_contribution.sql │ ├── company_stream_offboarded_ae.sql │ ├── company_stream_onboarded_ae.sql │ ├── company_stream_ramped_ae.sql │ ├── company_stream_set_ae_quota.sql │ ├── deal_stream_called_contact.sql │ ├── deal_stream_completed_demo.sql │ ├── deal_stream_created_expansion_opportunity.sql │ ├── deal_stream_created_new_opportunity.sql │ ├── deal_stream_created_renewal_opportunity.sql │ ├── deal_stream_disqualified_new_opportunity.sql │ ├── deal_stream_emailed_contact.sql │ ├── deal_stream_lost_opportunity.sql │ ├── deal_stream_met_contact.sql │ ├── deal_stream_qualified_new_opportunity.sql │ ├── deal_stream_scheduled_demo.sql │ ├── deal_stream_updated_close_date.sql │ ├── deal_stream_updated_deal_amount.sql │ ├── deal_stream_updated_win_probability.sql │ └── deal_stream_won_opportunity.sql │ ├── schema.yml │ ├── subscription_activities │ ├── client_stream_active_on_subscription.sql │ ├── client_stream_ended_subscription.sql │ └── client_stream_started_subscription.sql │ ├── success_activities │ ├── client_stream_activated_on_product.sql │ ├── client_stream_churned_on_product.sql │ ├── client_stream_created_cancellation_request.sql │ ├── client_stream_created_support_ticket.sql │ ├── client_stream_onboarded.sql │ ├── client_stream_onboarding_call.sql │ ├── client_stream_responded_to_ces_survey.sql │ ├── client_stream_responded_to_csat_survey.sql │ ├── client_stream_responded_to_nps_survey.sql │ └── client_stream_withdrew_cancellation_request.sql │ ├── support_activities │ ├── client_stream_called_support.sql │ ├── client_stream_closed_support_ticket.sql │ ├── client_stream_reopened_support_ticket.sql │ └── client_stream_updated_support_ticket.sql │ └── trial_activities │ ├── contact_stream_converted_to_pql.sql │ ├── contact_stream_ended_trial.sql │ ├── contact_stream_started_trial.sql │ └── contact_stream_started_true_trial.sql ├── packages.yml ├── profiles.yml ├── seeds └── .gitkeep ├── snapshots └── .gitkeep ├── tests └── .gitkeep └── wide_reporting_tables ├── email_marketing.yml ├── growth_accounting.yml ├── lead_funnel.yml ├── opportunity_funnel.yml ├── performance_marketing.yml └── website_performance.yml /.DS_Store: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/Levers-Labs/SOMA-B2B-SaaS/HEAD/.DS_Store -------------------------------------------------------------------------------- /.gitignore: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/Levers-Labs/SOMA-B2B-SaaS/HEAD/.gitignore -------------------------------------------------------------------------------- /.user.yml: -------------------------------------------------------------------------------- 1 | id: f48736f0-c648-477d-9c08-69a907b88008 2 | 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