65 |
75 |
76 |
________is an ad about an ad.
77 |
78 |
Pseudo advertising 0.0%
79 |
Meta advertising 50.0%
80 |
Self advertising 16.0%
81 |
Recursive advertising 33.0%
82 |
83 |
84 |
85 |
86 |
A copywriter working for a single client is said to be part of a/an __________.
87 |
88 |
interactive agency 66.0%
89 |
retail agency 0.0%
90 |
in-house agency 33.0%
91 |
general agency 0.0%
92 |
93 |
94 |
95 |
96 |
A showcase of the copywriter's work or collection of sample advertisements is known as.
97 |
98 |
brochure 25.0%
99 |
commercial 0.0%
100 |
portfolio 50.0%
101 |
write-up 25.0%
102 |
103 |
104 |
105 |
106 |
An Ad in the Island position of a newspaper is on the editorial page.
107 |
108 |
True 33.0%
109 |
False 66.0%
110 |
111 |
112 |
113 |
114 |
Copywriters are people who read, write and create ______.
115 |
116 |
songs 0.0%
117 |
dialogues 0.0%
118 |
advertisements 0.0%
119 |
All of the above 100.0%
120 |
121 |
122 |
123 |
124 |
If people refer to any cola as "Coke", though it may not be a product of Coca-Cola, then it can be said that Coke has captured the__________.
125 |
126 |
Brand recall share 66.0%
127 |
Brand share 33.0%
128 |
Mind share 0.0%
129 |
Mind market 0.0%
130 |
131 |
132 |
133 |
134 |
In 1950s, they were known as 'slogans'. What are they now known as?
135 |
136 |
Catchphrase 0.0%
137 |
Marketing line 0.0%
138 |
Trademark line 0.0%
139 |
Tagline 100.0%
140 |
141 |
142 |
143 |
144 |
In advertising a short, introductory headline above the main headline but in smaller type is called:
145 |
146 |
Leading title 0.0%
147 |
Overline/Eyebrow 66.0%
148 |
Pre-heading 33.0%
149 |
Leading headline 0.0%
150 |
151 |
152 |
153 |
154 |
In the terminology of advertising, 'Standard Agency Protocol' means:
155 |
156 |
How an agency likes to operate 66.0%
157 |
How an agency likes to communicate 0.0%
158 |
How an agency likes to be perceived 0.0%
159 |
How an agency likes to make sales 33.0%
160 |
161 |
162 |
163 |
164 |
In which kind of advertising is consumer generated content incorporated?
165 |
166 |
Involvement marketing 0.0%
167 |
Affinity marketing 33.0%
168 |
Communal marketing 66.0%
169 |
Personal story marketing 0.0%
170 |
171 |
172 |
173 |
174 |
175 |
179 |
180 |
181 |
182 |
183 |
184 |
The agency that specializes in mail packages, postcards and other mailing items is known as a/an_____.
185 |
186 |
interactive agency 0.0%
187 |
in- house agency 0.0%
188 |
technical agency 0.0%
189 |
direct agency 100.0%
190 |
191 |
192 |
193 |
194 |
The higher the __________of a brand, company, celebrity or television show, the more highly regarded will be its appeal and familiarity.
195 |
196 |
P score 0.0%
197 |
S score 50.0%
198 |
Q score 50.0%
199 |
M score 0.0%
200 |
201 |
202 |
203 |
204 |
The Research and Planning Department of an advertising firm works collectively with the _____.
205 |
206 |
production team 0.0%
207 |
creative team 0.0%
208 |
media 50.0%
209 |
accounts team 50.0%
210 |
211 |
212 |
213 |
214 |
The tag line of Domino's Pizza says, "You get fresh, hot pizza delivered to your door in 30 minutes or less -- or it's free." This Tag line is conveying The _________ of Domino's Pizza.
215 |
216 |
Unique selling proposition 100.0%
217 |
Unique perceived benefit 0.0%
218 |
Point of difference 0.0%
219 |
220 |
221 |
222 |
223 |
What does "spec" mean in advertising?
224 |
225 |
It means work that is done for a client without a contract or job order 50.0%
226 |
It means work that has been produced in the media 0.0%
227 |
It means work that has been approved by the media 50.0%
228 |
It means work that has been copied from some source 0.0%
229 |
230 |
231 |
232 |
233 |
What does a 'Spot' mean in advertising?
234 |
235 |
Radio/Television advertisements 50.0%
236 |
Fashion advertisements 50.0%
237 |
Business advertisements 0.0%
238 |
Consumer durable advertisements 0.0%
239 |
240 |
241 |
242 |
243 |
What does a campaign mean?
244 |
245 |
A series of ads that follow the same strategy or objective 50.0%
246 |
A series of ads presented to the high tech clients only 0.0%
247 |
A term used frequently in direct mail packages 0.0%
248 |
None of the above 50.0%
249 |
250 |
251 |
252 |
253 |
What does Pro Bono Work mean in advertising?
254 |
255 |
Providing services with minimal charges 100.0%
256 |
Providing services with a high amount of profit 0.0%
257 |
Providing services with maximum charges 0.0%
258 |
Providing services free of cost 0.0%
259 |
260 |
261 |
262 |
263 |
What does the term 'Buckslip' in direct mail packages mean?
264 |
265 |
A slip of paper in credit card bills 0.0%
266 |
The main copy in the ad 0.0%
267 |
A copy that points short, concise sales points 50.0%
268 |
None of the above 50.0%
269 |
270 |
271 |
272 |
273 |
What information does a strategic brief contain?
274 |
275 |
Current beliefs of the consumers about the products 0.0%
276 |
Information on the competitor and the appropriate format 0.0%
277 |
A hypothesis of the strategic actions to be taken 0.0%
278 |
All of the above 100.0%
279 |
280 |
281 |
282 |
283 |
284 |
288 |
289 |
290 |
291 |
292 |
293 |
What is a brand said to have achieved when its recognition builds to a point where that brand enjoys a critical mass of positive sentiment in the market place?
294 |
295 |
Critical brand identity recall 0.0%
296 |
Critical brand awareness recall 0.0%
297 |
Brand franchise 50.0%
298 |
Default brand inclination 50.0%
299 |
300 |
301 |
302 |
303 |
When in a film, the main character is shown using an item of a definite brand, what kind of advertising is being used?
304 |
305 |
Wallpaper 50.0%
306 |
White label 0.0%
307 |
Brand enforced 0.0%
308 |
Covert 50.0%
309 |
310 |
311 |
312 |
313 |
When you, as a copywriter, deal with websites, kiosks, CD ROMs, SMS marketing, then you become a part of a/an _____.
314 |
315 |
health care agency 0.0%
316 |
retail agency 0.0%
317 |
interactive agency 50.0%
318 |
promotional agency 50.0%
319 |
320 |
321 |
322 |
323 |
Where are the Press Kits used as a promotional activity?
324 |
325 |
At a press conference 100.0%
326 |
In bulletin boards 0.0%
327 |
In radio announcements 0.0%
328 |
In brochures 0.0%
329 |
330 |
331 |
332 |
333 |
Which of the following is true about infomercials?
334 |
335 |
They help to create brand awareness only 50.0%
336 |
They are targeted to trigger an impulse purchase 25.0%
337 |
They rely heavily on testimonials 0.0%
338 |
They help to supplement sales of leading brands 25.0%
339 |
340 |
341 |
342 |
343 |
Which of the following options refers to last minute advertising?
344 |
345 |
Remnant advertising 50.0%
346 |
Covert advertising 0.0%
347 |
Public service advertising 0.0%
348 |
Surrogate advertising 50.0%
349 |
350 |
351 |
352 |
353 |
Which words can be seen at the bottom of a Pro Bono ad?
354 |
355 |
Ad Caption 100.0%
356 |
Ad Corporate 0.0%
357 |
Ad Council 0.0%
358 |
Ad Community 0.0%
359 |
360 |
361 |
362 |