└── README.md /README.md: -------------------------------------------------------------------------------- 1 | # Marketing Manager 2 | 3 | Marketing Manager is a set of tools to help companies who would like to advertise (ecommerce stores, brands, app developers, etc) use common advertising platforms. The goal is for most ecommerce and other platforms to have a Marketing Manager plugin available, so that setup, configuration, and maintenance is as straightforward as possible. 4 | 5 | ## Features 6 | 7 | The following are the high level features of Marketing Manager: 8 | 9 | * Seamless publishing of product inventory into ad creative platforms 10 | * Integrate with Open Identifier for user ID mapping and retargeting purposes 11 | * Integrate with product pages for audience segmentation 12 | * Segment the visitor on how far "down the funnel" they are 13 | * Simple conversion tracking 14 | * Summary reporting on sales activity 15 | 16 | ## Integrations 17 | 18 | In general, Marketing Manager is built with deep integration into ecommerce platforms. Here are the integrations that are available: 19 | 20 | * Magento 21 | * Manual 22 | --------------------------------------------------------------------------------