├── .gitignore ├── Capstone.pdf ├── Data ├── munged_df.csv └── raw_dataset_sample.csv ├── Images ├── Data_Transformation.png ├── F2_Score_Equation.png ├── Linear_SVM.png ├── Logistic_Regression.png ├── SVM_example_image.png ├── SVM_with_RBF.png ├── StratifiedSampling.GIF ├── bayesian_optimization.png ├── exploratory_analysis-feature_means.png ├── exploratory_analysis-feature_sds.png └── exploratory_analysis-labels.png ├── Notebook 1 - Data Munging.ipynb ├── Notebook 2 - Exploratory Analysis.ipynb ├── Notebook 3 - KNN (Baseline).ipynb ├── Notebook 4 - SVM with RBF Kernel.ipynb ├── Notebook 5 - Linear SVM.ipynb ├── Notebook 6 - Logistic Regression.ipynb ├── Proposal ├── Initial Presentation.odp ├── Initial Presentation.pdf ├── Metric_Formula.aux ├── Metric_Formula.log ├── Metric_Formula.pdf ├── Metric_Formula.synctex.gz ├── Metric_Formula.tex ├── Proposal.aux ├── Proposal.log ├── Proposal.out ├── Proposal.pdf ├── Proposal.synctex.gz ├── Proposal.tex └── document.tex ├── README.md ├── visuals.py └── visuals.pyc /.gitignore: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/b-knight/Understanding-Customer-Conversion-with-Snowplow-Web-Event-Tracking/HEAD/.gitignore -------------------------------------------------------------------------------- /Capstone.pdf: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/b-knight/Understanding-Customer-Conversion-with-Snowplow-Web-Event-Tracking/HEAD/Capstone.pdf -------------------------------------------------------------------------------- /Data/munged_df.csv: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/b-knight/Understanding-Customer-Conversion-with-Snowplow-Web-Event-Tracking/HEAD/Data/munged_df.csv -------------------------------------------------------------------------------- /Data/raw_dataset_sample.csv: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/b-knight/Understanding-Customer-Conversion-with-Snowplow-Web-Event-Tracking/HEAD/Data/raw_dataset_sample.csv -------------------------------------------------------------------------------- /Images/Data_Transformation.png: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/b-knight/Understanding-Customer-Conversion-with-Snowplow-Web-Event-Tracking/HEAD/Images/Data_Transformation.png -------------------------------------------------------------------------------- /Images/F2_Score_Equation.png: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/b-knight/Understanding-Customer-Conversion-with-Snowplow-Web-Event-Tracking/HEAD/Images/F2_Score_Equation.png -------------------------------------------------------------------------------- /Images/Linear_SVM.png: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/b-knight/Understanding-Customer-Conversion-with-Snowplow-Web-Event-Tracking/HEAD/Images/Linear_SVM.png -------------------------------------------------------------------------------- /Images/Logistic_Regression.png: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/b-knight/Understanding-Customer-Conversion-with-Snowplow-Web-Event-Tracking/HEAD/Images/Logistic_Regression.png -------------------------------------------------------------------------------- /Images/SVM_example_image.png: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/b-knight/Understanding-Customer-Conversion-with-Snowplow-Web-Event-Tracking/HEAD/Images/SVM_example_image.png -------------------------------------------------------------------------------- /Images/SVM_with_RBF.png: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/b-knight/Understanding-Customer-Conversion-with-Snowplow-Web-Event-Tracking/HEAD/Images/SVM_with_RBF.png -------------------------------------------------------------------------------- /Images/StratifiedSampling.GIF: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/b-knight/Understanding-Customer-Conversion-with-Snowplow-Web-Event-Tracking/HEAD/Images/StratifiedSampling.GIF -------------------------------------------------------------------------------- /Images/bayesian_optimization.png: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/b-knight/Understanding-Customer-Conversion-with-Snowplow-Web-Event-Tracking/HEAD/Images/bayesian_optimization.png -------------------------------------------------------------------------------- /Images/exploratory_analysis-feature_means.png: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/b-knight/Understanding-Customer-Conversion-with-Snowplow-Web-Event-Tracking/HEAD/Images/exploratory_analysis-feature_means.png -------------------------------------------------------------------------------- /Images/exploratory_analysis-feature_sds.png: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/b-knight/Understanding-Customer-Conversion-with-Snowplow-Web-Event-Tracking/HEAD/Images/exploratory_analysis-feature_sds.png -------------------------------------------------------------------------------- /Images/exploratory_analysis-labels.png: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/b-knight/Understanding-Customer-Conversion-with-Snowplow-Web-Event-Tracking/HEAD/Images/exploratory_analysis-labels.png -------------------------------------------------------------------------------- /Notebook 1 - Data Munging.ipynb: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/b-knight/Understanding-Customer-Conversion-with-Snowplow-Web-Event-Tracking/HEAD/Notebook 1 - Data Munging.ipynb -------------------------------------------------------------------------------- /Notebook 2 - Exploratory Analysis.ipynb: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/b-knight/Understanding-Customer-Conversion-with-Snowplow-Web-Event-Tracking/HEAD/Notebook 2 - Exploratory Analysis.ipynb -------------------------------------------------------------------------------- /Notebook 3 - KNN (Baseline).ipynb: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/b-knight/Understanding-Customer-Conversion-with-Snowplow-Web-Event-Tracking/HEAD/Notebook 3 - KNN (Baseline).ipynb -------------------------------------------------------------------------------- /Notebook 4 - SVM with RBF Kernel.ipynb: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/b-knight/Understanding-Customer-Conversion-with-Snowplow-Web-Event-Tracking/HEAD/Notebook 4 - SVM with RBF Kernel.ipynb -------------------------------------------------------------------------------- /Notebook 5 - Linear SVM.ipynb: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/b-knight/Understanding-Customer-Conversion-with-Snowplow-Web-Event-Tracking/HEAD/Notebook 5 - Linear SVM.ipynb -------------------------------------------------------------------------------- /Notebook 6 - Logistic Regression.ipynb: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/b-knight/Understanding-Customer-Conversion-with-Snowplow-Web-Event-Tracking/HEAD/Notebook 6 - Logistic Regression.ipynb -------------------------------------------------------------------------------- /Proposal/Initial Presentation.odp: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/b-knight/Understanding-Customer-Conversion-with-Snowplow-Web-Event-Tracking/HEAD/Proposal/Initial Presentation.odp -------------------------------------------------------------------------------- /Proposal/Initial Presentation.pdf: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/b-knight/Understanding-Customer-Conversion-with-Snowplow-Web-Event-Tracking/HEAD/Proposal/Initial Presentation.pdf -------------------------------------------------------------------------------- /Proposal/Metric_Formula.aux: -------------------------------------------------------------------------------- 1 | \relax 2 | -------------------------------------------------------------------------------- /Proposal/Metric_Formula.log: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/b-knight/Understanding-Customer-Conversion-with-Snowplow-Web-Event-Tracking/HEAD/Proposal/Metric_Formula.log -------------------------------------------------------------------------------- /Proposal/Metric_Formula.pdf: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/b-knight/Understanding-Customer-Conversion-with-Snowplow-Web-Event-Tracking/HEAD/Proposal/Metric_Formula.pdf -------------------------------------------------------------------------------- /Proposal/Metric_Formula.synctex.gz: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/b-knight/Understanding-Customer-Conversion-with-Snowplow-Web-Event-Tracking/HEAD/Proposal/Metric_Formula.synctex.gz -------------------------------------------------------------------------------- /Proposal/Metric_Formula.tex: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/b-knight/Understanding-Customer-Conversion-with-Snowplow-Web-Event-Tracking/HEAD/Proposal/Metric_Formula.tex -------------------------------------------------------------------------------- /Proposal/Proposal.aux: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/b-knight/Understanding-Customer-Conversion-with-Snowplow-Web-Event-Tracking/HEAD/Proposal/Proposal.aux -------------------------------------------------------------------------------- /Proposal/Proposal.log: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/b-knight/Understanding-Customer-Conversion-with-Snowplow-Web-Event-Tracking/HEAD/Proposal/Proposal.log -------------------------------------------------------------------------------- /Proposal/Proposal.out: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/b-knight/Understanding-Customer-Conversion-with-Snowplow-Web-Event-Tracking/HEAD/Proposal/Proposal.out -------------------------------------------------------------------------------- /Proposal/Proposal.pdf: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/b-knight/Understanding-Customer-Conversion-with-Snowplow-Web-Event-Tracking/HEAD/Proposal/Proposal.pdf -------------------------------------------------------------------------------- /Proposal/Proposal.synctex.gz: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/b-knight/Understanding-Customer-Conversion-with-Snowplow-Web-Event-Tracking/HEAD/Proposal/Proposal.synctex.gz -------------------------------------------------------------------------------- /Proposal/Proposal.tex: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/b-knight/Understanding-Customer-Conversion-with-Snowplow-Web-Event-Tracking/HEAD/Proposal/Proposal.tex -------------------------------------------------------------------------------- /Proposal/document.tex: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/b-knight/Understanding-Customer-Conversion-with-Snowplow-Web-Event-Tracking/HEAD/Proposal/document.tex -------------------------------------------------------------------------------- /README.md: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/b-knight/Understanding-Customer-Conversion-with-Snowplow-Web-Event-Tracking/HEAD/README.md -------------------------------------------------------------------------------- /visuals.py: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/b-knight/Understanding-Customer-Conversion-with-Snowplow-Web-Event-Tracking/HEAD/visuals.py -------------------------------------------------------------------------------- /visuals.pyc: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/b-knight/Understanding-Customer-Conversion-with-Snowplow-Web-Event-Tracking/HEAD/visuals.pyc --------------------------------------------------------------------------------