├── 1- Know Your Metrics ├── .ipynb_checkpoints │ └── Revenue and User Retention Calculation-checkpoint.ipynb └── Revenue and User Retention Calculation.ipynb ├── 2- Customer Segmentation ├── .ipynb_checkpoints │ └── Customer Segmentation-checkpoint.ipynb └── Customer Segmentation.ipynb ├── 3- Customer Lifetime Value Prediction ├── .ipynb_checkpoints │ └── customer_lifetime_value_prediction-checkpoint.ipynb └── customer_lifetime_value_prediction.ipynb ├── 4- Churn Prediction ├── .ipynb_checkpoints │ └── churn_prediction-checkpoint.ipynb └── churn_prediction.ipynb ├── 5- Predicting Next Purchase Day ├── .ipynb_checkpoints │ └── Predicting Next Purchase Day-checkpoint.ipynb └── Predicting Next Purchase Day.ipynb ├── 6- Predicting Sales ├── .ipynb_checkpoints │ └── Sales Prediction-checkpoint.ipynb └── Sales Prediction.ipynb ├── 7- Market Response Models ├── .ipynb_checkpoints │ └── Market Response Models-checkpoint.ipynb └── Market Response Models.ipynb ├── 8- Uplift Modeling ├── 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