├── .gitignore ├── .idea ├── .gitignore ├── csv-plugin.xml ├── inspectionProfiles │ ├── Project_Default.xml │ └── profiles_settings.xml ├── misc.xml ├── modules.xml ├── multi-touch-attribution.iml ├── other.xml └── vcs.xml ├── LICENSE ├── README.md ├── data └── .attribution_data.csv.icloud ├── eda.ipynb ├── evaluation.ipynb ├── imgs ├── opt_demo.gif ├── removal_effect.png ├── shapley_eq_1.png └── shapley_eq_2.png ├── multi_touch.ipynb ├── optimization_egine.py ├── plots ├── U_shaped.png ├── first_touch.png ├── last_non_direct.png ├── last_touch.png ├── linear.png ├── markov.png ├── pos_decay.png └── shapley.png ├── probabilistic_attribution.ipynb ├── results ├── U_shaped.csv ├── combined.csv ├── first_touch.csv ├── last_non_direct.csv ├── last_touch.csv ├── linear.csv ├── markov.csv ├── pos_decay.csv └── shapley.csv └── single_touch.ipynb /.gitignore: -------------------------------------------------------------------------------- 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