├── .gitignore ├── Customer_Segmentation_Kmeans_Clustering.ipynb ├── Orders - Analysis Task.csv └── README.md /.gitignore: -------------------------------------------------------------------------------- 1 | # Byte-compiled / optimized / DLL files 2 | __pycache__/ 3 | *.py[cod] 4 | *$py.class 5 | 6 | # C extensions 7 | *.so 8 | 9 | # Distribution / packaging 10 | .Python 11 | build/ 12 | develop-eggs/ 13 | dist/ 14 | downloads/ 15 | eggs/ 16 | .eggs/ 17 | lib/ 18 | lib64/ 19 | parts/ 20 | sdist/ 21 | var/ 22 | wheels/ 23 | pip-wheel-metadata/ 24 | share/python-wheels/ 25 | *.egg-info/ 26 | .installed.cfg 27 | *.egg 28 | MANIFEST 29 | 30 | # PyInstaller 31 | # Usually these files are written by a python script from a template 32 | # before PyInstaller builds the exe, so as to inject date/other infos into it. 33 | *.manifest 34 | *.spec 35 | 36 | # Installer logs 37 | pip-log.txt 38 | pip-delete-this-directory.txt 39 | 40 | # Unit test / coverage reports 41 | htmlcov/ 42 | .tox/ 43 | .nox/ 44 | .coverage 45 | .coverage.* 46 | .cache 47 | nosetests.xml 48 | coverage.xml 49 | *.cover 50 | *.py,cover 51 | .hypothesis/ 52 | .pytest_cache/ 53 | 54 | # Translations 55 | *.mo 56 | *.pot 57 | 58 | # Django stuff: 59 | *.log 60 | local_settings.py 61 | db.sqlite3 62 | db.sqlite3-journal 63 | 64 | # Flask stuff: 65 | instance/ 66 | .webassets-cache 67 | 68 | # Scrapy stuff: 69 | .scrapy 70 | 71 | # Sphinx documentation 72 | docs/_build/ 73 | 74 | # PyBuilder 75 | target/ 76 | 77 | # Jupyter Notebook 78 | .ipynb_checkpoints 79 | 80 | # IPython 81 | profile_default/ 82 | ipython_config.py 83 | 84 | # pyenv 85 | .python-version 86 | 87 | # pipenv 88 | # According to pypa/pipenv#598, it is recommended to include Pipfile.lock in version control. 89 | # However, in case of collaboration, if having platform-specific dependencies or dependencies 90 | # having no cross-platform support, pipenv may install dependencies that don't work, or not 91 | # install all needed dependencies. 92 | #Pipfile.lock 93 | 94 | # celery beat schedule file 95 | celerybeat-schedule 96 | 97 | # SageMath parsed files 98 | *.sage.py 99 | 100 | # Environments 101 | .env 102 | .venv 103 | env/ 104 | venv/ 105 | ENV/ 106 | env.bak/ 107 | venv.bak/ 108 | 109 | # Spyder project settings 110 | .spyderproject 111 | .spyproject 112 | 113 | # Rope project settings 114 | .ropeproject 115 | 116 | # mkdocs documentation 117 | /site 118 | 119 | # mypy 120 | .mypy_cache/ 121 | .dmypy.json 122 | dmypy.json 123 | 124 | # Pyre type checker 125 | .pyre/ 126 | 127 | .idea 128 | .DS_Store 129 | -------------------------------------------------------------------------------- /README.md: -------------------------------------------------------------------------------- 1 | In this procject, I worked on a real-world e-commerce sales data and segmented its customer base with Python, [scikit-learn library](https://scikit-learn.org/stable/modules/generated/sklearn.cluster.KMeans.html) and [Plotly](https://plot.ly/python/plotly-express/). 2 | 3 | The workflow of the project is as follows: 4 | 5 | 1. Business Case 6 | 2. Data Preparation 7 | 3. Segmentation with K-means Clustering 8 | 4. Hyperparameter Tuning 9 | 5. Visualization and Interpretation of the Results 10 | 11 | Article of the project "Customer Segmentation with Machine Learning" can be read [here](https://towardsdatascience.com/customer-segmentation-with-machine-learning-a0ac8c3d4d84?source=friends_link&sk=91a45f28699eda78766335947bed7044)! 12 | 13 | The notebook can be viewed in the nbviewer [here](https://nbviewer.jupyter.org/github/cereniyim/Customer-Segmentation-Unsupervised-ML-Model/blob/3c4374dd16861ea365cdf468bd9b2c28a964f4e3/Customer_Segmentation_Kmeans_Clustering.ipynb) with interactive plotly plots. 14 | --------------------------------------------------------------------------------