├── .gitignore
├── README.markdown
├── book
    ├── DesignPatterns.rtf
    └── DesignPatterns.txt
├── design
    └── layout.psd
└── site
    ├── WalkwayBold.ttf
    ├── bg.png
    ├── book.png
    ├── index.html
    └── style.css


/.gitignore:
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https://raw.githubusercontent.com/dshipper/Startup-Design-Patterns/5990a0717463896d38090903b3453a93ac28d54c/.gitignore


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/README.markdown:
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 1 | # Design Patterns for Startups
 2 | 
 3 | ## Use elements of successful startups to increase your project's chances of success. 
 4 | 
 5 | 
 6 | ###What Are the Elements of A Successful Startup?
 7 | That's a question I am obsessed with answering. Successful startups have common elements that can be identified, categorized and applied to any web business.
 8 | 
 9 | What are the similarities between Facebook and Google? Between Groupon and Zynga? By identifying the commonalities between these great companies we can begin to find patterns, design patterns, that anyone can use to improve their ability to target and retain users and increase their chances of success.  
10 | 
11 | ###The First Open-Source Book
12 | As the book develops I will commit my progress regularly to GitHub. This means that anyone can edit, contribute to, or fork the book as it's being written, adding both to the quality of the book and helping to foster a new creative writing process. 
13 | 
14 | If you contribute to the book on GitHub you will be listed as a contributor or editor, whichever is more appropirate, when it is finally published.


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/book/DesignPatterns.rtf:
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\par }\pard \ltrpar\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid7425978 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid7425978\charrsid10646564 
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\par }{\rtlch\fcs1 \af31507 \ltrch\fcs0 \i\f0\insrsid7425978\charrsid10646564 
To figure out a way to recognize patterns in successful ideas, and also to recognize how a complete product leverages the connections between those patterns to create a profitable loop of consumer transactions.
\par }\pard \ltrpar\qc \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid7425978 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \i\f0\insrsid7425978\charrsid10646564 
\par 
\par }\pard \ltrpar\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid7425978 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \b\f0\insrsid3754596 To }{\rtlch\fcs1 \af31507 \ltrch\fcs0 \b\f0\insrsid7425978\charrsid10646564 
want to be able to quickly evaluate an idea in terms of what\rquote s already successful.
\par 
\par }{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid7425978\charrsid10646564 
\par 
\par }{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid3754596 We should }{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid7425978\charrsid10646564 accomplish these aims by:
\par -Profiling successful companies and ideas by breaking their features into elements
\par -Finding patterns between these elements
\par -Applying these elements to ideas and projects of my own construction
\par 
\par 
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\par As of now I have identified three types of ideas that eventually become web products. I may add or change this list as my thoughts develop.
\par 
\par }{\rtlch\fcs1 \af31507 \ltrch\fcs0 \i\f0\insrsid7425978\charrsid10646564 Purely social ideas
\par }\pard \ltrpar\ql \li720\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin720\itap0\pararsid7425978 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid7425978\charrsid10646564 These ideas are essentially a mirror of a real world interaction.

\par 
\par Examples: 
\par \tab Facebook, Twitter
\par 
\par Pros:
\par }\pard \ltrpar\ql \li1440\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin1440\itap0\pararsid7425978 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid7425978\charrsid10646564 
Can be developed into every day use products with mass appeal given the correct circumstances.
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\par Cons:
\par \tab Chicken and egg problem
\par \tab Lack of an immediate business model
\par 
\par Notes:
\par \tab The 
real world interaction that this is modeled after must be one that is performed on a frequent basis otherwise the site has a low engagement. For example, gossiping about friends, seeing what they are up to, and talking about them is a daily occurrence so 
a site that lets you do that (Facebook) has high engagement.
\par 
\par 
\par }\pard \ltrpar\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid7425978 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \i\f0\insrsid7425978\charrsid10646564 Pragmatic ideas
\par \tab }{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid7425978\charrsid10646564 These ideas solve problems.
\par 
\par \tab Examples:
\par \tab \tab Google, Airbnb, Dropbox
\par 
\par \tab Pros:
\par }\pard \ltrpar\ql \li1440\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin1440\itap0\pararsid7425978 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid7425978\charrsid10646564 Are generally utilities so they don\rquote 
t suffer from a chicken and egg problem. 
\par }\pard \ltrpar\ql \fi720\li720\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin720\itap0\pararsid7425978 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid7425978\charrsid10646564 Many times come with a built in business model. 
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\par \tab Cons:
\par \tab \tab Requires unique solutions. 
\par }\pard \ltrpar\ql \fi720\li720\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin720\itap0\pararsid7425978 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid7425978\charrsid10646564 Can be technologically challenging. 
\par Need lots of marketing.}{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid10646564\charrsid10646564 
\par Requires customer service.
\par More vulnerable to a competitor because your solution must stay cutting edge.
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\par \tab Notes:
\par \tab \tab }{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid14287385 These ideas generally answer a question, and must fulfill a preexisting need. A question for Google might be: what\rquote s the best way to find relevant sites online?}{\rtlch\fcs1 \af31507 
\ltrch\fcs0 \f0\insrsid10646564\charrsid10646564 
\par 
\par }{\rtlch\fcs1 \af31507 \ltrch\fcs0 \i\f0\insrsid10646564\charrsid10646564 
\par Games
\par \tab }{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid10646564\charrsid10646564 These ideas create a fantasy interaction between the user and his computer (as well as possibly others).
\par 
\par \tab Examples:
\par \tab \tab Zynga
\par 
\par \tab Pros:
\par \tab }{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid10646564 \tab Very easy to monetize.
\par \tab \tab Can spread virally.
\par \tab Cons:\tab 
\par \tab \tab High barrier to entry
\par \tab \tab Requires creation of sophisticated art and graphics
\par \tab \tab Hard to be different
\par \tab \tab There is a lot of competition
\par 
\par \tab Notes:
\par \tab \tab None for the moment.
\par 
\par 
\par }\pard \ltrpar\qc \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid10646564 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\ul\insrsid10646564\charrsid10646564 Section 2: Index of Elements}{\rtlch\fcs1 \af31507 \ltrch\fcs0 
\f0\ul\insrsid10646564 
\par 
\par }\pard \ltrpar\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid10646564 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid10646564 Free voyeurism \endash  voyeurism without social cost
\par Social tagging \endash  seeing when other people mention you
\par }{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid3754596 FOMO}{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid10646564  \endash  fear of missing out
\par IP tracking \endash  the ability to track your influence and/or popularity
\par Constant engagement by notifications
\par Mirror of real life interaction
\par Personal branding tool
\par }\pard \ltrpar\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid14287385 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid10646564 Low barrier networking tool}{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid14287385  
\endash  make connections outside of your physical social network. 
\par }\pard \ltrpar\ql \fi720\li2160\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin2160\itap0\pararsid14287385 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid14287385 Low cost way to meet new, relevant and interesting people.}{\rtlch\fcs1 
\af31507 \ltrch\fcs0 \f0\insrsid10646564 
\par }\pard \ltrpar\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid10646564 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid10646564 Solves different problems in connected markets
\par Spread by peer pressure
\par Social competition 
\par Simple to learn, hard to master
\par Promise of enhanced existence
\par Social knowledgebase
\par Simple way to demonstrate awesomeness
\par }{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid14287385 Limited to compo}{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid10646564 nent}{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid14287385 
\par Answers a question
\par Has an exclusive element
\par 
\par 
\par }\pard \ltrpar\qc \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid14287385 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\ul\insrsid14287385 Section 3: Company Profiles
\par }{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\ul\insrsid14287385\charrsid14287385 
\par }{\rtlch\fcs1 \af31507 \ltrch\fcs0 \i\f0\insrsid14287385\charrsid14287385 Facebook
\par }\pard \ltrpar\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid14287385 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid14287385 Free voyeurism
\par Social tagging
\par }{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid3754596 FOMO}{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid14287385 
\par IP tracking
\par Constant engagement via notifications
\par Mirror of real life interaction
\par Spread by peer pressure
\par Has an exclusive element
\par 
\par Problems:
\par Chicken and egg \endash  overcome by launching in a small environment in which the creator had a good reach.
\par }{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid10646564\charrsid14287385 
\par }\pard \ltrpar\qc \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid14287385 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \i\f0\insrsid14287385 Twitter}{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid14287385 
\par }\pard \ltrpar\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid10646564 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid14287385 Social tagging
\par IP tracking
\par Mirror of real life interaction
\par }{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid3754596 FOMO}{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid14287385 
\par Constant engagement via notifications
\par Personal branding tool
\par Low barrier networking tool
\par 
\par Problems:
\par Chicken and egg \endash  solved when they blew up at SXSW
\par No business model \endash  mostly because their business team sucks
\par Lots of users that never visit
\par Low engagement for the average user
\par 
\par 
\par }\pard \ltrpar\qc \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid14287385 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \i\f0\insrsid14287385 Groupon
\par }\pard \ltrpar\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid14287385 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid14287385 Solves different problems in two connected markets
\par }{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid3754596 FOMO}{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid14287385 
\par Constant user engagement via notifications
\par Spread by peer pressure
\par Promise of enhanced existence
\par Limited time component
\par 
\par Problems:
\par Sometimes too good to be true
\par Sustainable business model?
\par Chicken and egg but to a lesser degree
\par 
\par }\pard \ltrpar\qc \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid14287385 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \i\f0\insrsid14287385 Zynga
\par }\pard \ltrpar\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid14287385 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid14287385 Fantasy interaction
\par }{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid3754596 FOMO}{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid14287385 
\par Constant user engagement via notifications
\par Spread by peer pressure (gifting etc)
\par Social competition
\par Free voyeurism (probably not an essential characteristic)
\par Simple to learn, hard to master
\par Promise of enhanced existence
\par 
\par Problems:
\par High barriers to entry
\par Lots of competition
\par Hard to be different
\par Art/graphics creation
\par 
\par }\pard \ltrpar\qc \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid14287385 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \i\f0\insrsid14287385 Quora
\par }\pard \ltrpar\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid14287385 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid3754596 FOMO}{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid14287385 
\par IP tracking
\par Social tagging
\par Constant user engagement via notifications
\par Mirror to a real life interaction
\par Personal branding tool
\par Low barrier networking tool
\par Promise of enhanced existence
\par Social knowledgebase
\par 
\par }{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid30444 Problems:
\par Chicken and egg
\par Quality of responses
\par Business model
\par Small core group of power users
\par Low engagement for the average user
\par 
\par }{\rtlch\fcs1 \af31507 \ltrch\fcs0 \i\f0\insrsid30444 Google}{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid30444 
\par Solution to a problem
\par Simple use case 
\par Simple way to demonstrate awesomeness
\par Spread by peer pressure
\par Answers a question (how do you find the most relevant sites online)
\par 
\par Problems:
\par Solution has to be innovative and work well
\par Marketing
\par First mover advantage is big unless the solution is really unique because no one has any reason to switch
\par 
\par 
\par 
\par }\pard \ltrpar\qc \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid30444 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \i\f0\insrsid30444 Processes for Finding Ideas}{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid30444 
\par }\pard \ltrpar\qj \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid30444 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid30444 Don\rquote t start with elements, evaluate with elements.
\par When you look at elements you can see how each company blends them differently and each fits into its own specific space. Impossible to see the spaces between: (via Hume).
\par Get inspired and then start \u8220\'d2elementizing.\u8221\'d3
\par Ask questions
\par Transplant examples from other parts of the world and from other industries}{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid10646564\charrsid30444 
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/book/DesignPatterns.txt:
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 1 | Design Patterns for Startups
 2 | 
 3 | Goal:
 4 | To figure out a way to recognize patterns in successful ideas, and also to
 5 | recognize how a complete product leverages the connections between those
 6 | patterns to create a profitable loop of consumer transactions.
 7 | 
 8 | To want to be able to quickly evaluate an idea in terms of what’s already successful.
 9 | 
10 | We should accomplish these aims by: 
11 | -Profiling successful companies and ideas by breaking their features into elements
12 | -Finding patterns between these elements
13 | -Applying these elements to ideas and projects of my own construction
14 | 
15 | Section 1: Types of Ideas

As of now I have identified three types of ideas that eventually become web products. I may add or change this list as my thoughts develop.

Purely social ideas
These ideas are essentially a mirror of a real world interaction.

Examples: 
	Facebook, Twitter

Pros:
Can be developed into every day use products with mass appeal given the correct circumstances.

Cons:
	Chicken and egg problem
	Lack of an immediate business model

Notes:
	The real world interaction that this is modeled after must be one that is performed on a frequent basis otherwise the site has a low engagement. For example, gossiping about friends, seeing what they are up to, and talking about them is a daily occurrence so a site that lets you do that (Facebook) has high engagement.


Pragmatic ideas
	These ideas solve problems.

	Examples:
		Google, Airbnb, Dropbox

	Pros:
Are generally utilities so they don’t suffer from a chicken and egg problem. 
      Many times come with a built in business model. 
	
	Cons:
		Requires unique solutions. 
      Can be technologically challenging. 
      Need lots of marketing.
      Requires customer service.
      More vulnerable to a competitor because your solution must stay cutting edge.
	
	Notes:
		These ideas generally answer a question, and must fulfill a preexisting need. A question for Google might be: what’s the best way to find relevant sites online?


Games
	These ideas create a fantasy interaction between the user and his computer (as well as possibly others).

	Examples:
		Zynga

	Pros:
		Very easy to monetize.
		Can spread virally.
	Cons:	
		High barrier to entry
		Requires creation of sophisticated art and graphics
		Hard to be different
		There is a lot of competition

	Notes:
		None for the moment.


Section 2: Index of Elements

Free voyeurism – voyeurism without social cost
Social tagging – seeing when other people mention you
FOMO – fear of missing out
IP tracking – the ability to track your influence and/or popularity
Constant engagement by notifications
Mirror of real life interaction
Personal branding tool
Low barrier networking tool – make connections outside of your physical social network. 
      Low cost way to meet new, relevant and interesting people.
Solves different problems in connected markets
Spread by peer pressure
Social competition 
Simple to learn, hard to master
Promise of enhanced existence
Social knowledgebase
Simple way to demonstrate awesomeness
Limited to component
Answers a question
Has an exclusive element


Section 3: Company Profiles

Facebook
Free voyeurism
Social tagging
FOMO
IP tracking
Constant engagement via notifications
Mirror of real life interaction
Spread by peer pressure
Has an exclusive element

Problems:
Chicken and egg – overcome by launching in a small environment in which the creator had a good reach.

Twitter
Social tagging
IP tracking
Mirror of real life interaction
FOMO
Constant engagement via notifications
Personal branding tool
Low barrier networking tool

Problems:
Chicken and egg – solved when they blew up at SXSW
No business model – mostly because their business team sucks
Lots of users that never visit
Low engagement for the average user


Groupon
Solves different problems in two connected markets
FOMO
Constant user engagement via notifications
Spread by peer pressure
Promise of enhanced existence
Limited time component

Problems:
Sometimes too good to be true
Sustainable business model?
Chicken and egg but to a lesser degree

Zynga
Fantasy interaction
FOMO
Constant user engagement via notifications
Spread by peer pressure (gifting etc)
Social competition
Free voyeurism (probably not an essential characteristic)
Simple to learn, hard to master
Promise of enhanced existence

Problems:
High barriers to entry
Lots of competition
Hard to be different
Art/graphics creation

Quora
FOMO
IP tracking
Social tagging
Constant user engagement via notifications
Mirror to a real life interaction
Personal branding tool
Low barrier networking tool
Promise of enhanced existence
Social knowledgebase

Problems:
Chicken and egg
Quality of responses
Business model
Small core group of power users
Low engagement for the average user

Google
Solution to a problem
Simple use case 
Simple way to demonstrate awesomeness
Spread by peer pressure
Answers a question (how do you find the most relevant sites online)

Problems:
Solution has to be innovative and work well
Marketing
First mover advantage is big unless the solution is really unique because no one has any reason to switch



Processes for Finding Ideas
Don’t start with elements, evaluate with elements.
When you look at elements you can see how each company blends them differently and each fits into its own specific space. Impossible to see the spaces between: (via Hume).
Get inspired and then start “elementizing.”
Ask questions
Transplant examples from other parts of the world and from other industries


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 1 | <!DOCTYPE html> 
 2 | 	<head>
 3 | 		<title>Design Patterns for Startups</title>
 4 | 		<link rel="stylesheet" href="style.css"> 
 5 | 		<script type="text/javascript">
 6 | 
 7 | 		  var _gaq = _gaq || [];
 8 | 		  _gaq.push(['_setAccount', 'UA-1108031-24']);
 9 | 		  _gaq.push(['_trackPageview']);
10 | 
11 | 		  (function() {
12 | 		    var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
13 | 		    ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
14 | 		    var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
15 | 		  })();
16 | 
17 | 		</script>
18 | 	</head>
19 | 	<body>
20 | 	<div id="content">
21 | 		<div id="head">
22 | 			<div id="head-right"> 
23 | 				<br>
24 | 				an <a href="http://twitter.com/danshipper">@danshipper</a> project.
25 | 				<h1>Design Patterns for Startups</h1>
26 | 				<h2>
27 | 					<div class="center">Use elements of successful startups to 
28 | 				increase your project's 
29 | 				chances of success. 
30 | 		        <br><br>
31 | 				And it's <a href="https://github.com/dshipper/Startup-Design-Patterns">open source.</a>
32 | 				</div></h2>
33 | 			</div>
34 | 			<div id="head-left">
35 | 				<img src="book.png" id="book">
36 | 			</div>  
37 | 		</div>	
38 | 		<div id="more">
39 | 			<div id="more-right">
40 | 				<br><br>
41 | 				<h3>
42 | 					What Are the Elements of A Successful
43 | 					Startup?
44 | 				</h3>
45 | 				That's a question I am obsessed with answering. Successful
46 | 				startups have common elements that can be identified, categorized and applied to any
47 | 				web business.
48 |                 <br><br>
49 | 				What are the similarities between Facebook and Google?
50 | 				Between Groupon and Zynga? By identifying the commonalities
51 | 				between these great companies we can begin to find
52 | 				patterns, design patterns, that anyone can use
53 | 				to improve their ability to target and retain
54 | 				users and increase their chances of success.
55 | 			</div> 
56 | 			<div id="more-left">
57 | 				<h3>The First Open-Source Book</h3>
58 | 				As the book develops I will commit my progress regularly
59 | 				to <a href="https://github.com/dshipper/Startup-Design-Patterns">GitHub</a>. This means that anyone can
60 | 				edit, contribute to, or fork the book as it's
61 | 				being written, adding both to the quality of the book and
62 | 				helping to foster a new creative writing process.
63 |                 <br><br>    
64 | 				If you contribute to the book on GitHub 
65 | 				you will be listed as a contributor or editor, whichever is more appropirate,
66 | 				when it is finally published.
67 | 			</div>                                                
68 | 			<br><br> 
69 | 			<h3>What has been done so far?</h3>
70 | 			Some of the commonalities between successful startups like Google, Facebook, Zynga, Groupon and a few others have already been articulated. 
71 | 			From there, more startup examples will be brought into the project and initial research conducted. Second round research includes interviews with including the active participants in successful startups as well as their financial partners. This will bring us closer to the common elements of successful start ups.<br><br>
72 | 			<h3>What do I get if I contribute?</h3>
73 | 			This is entirely an experiment. To my knowledge, no one has done this before. So let's dive into this together and see where it takes us and have some fun.
74 | 			<br><br>
75 | 			<h3>A bit about me</h3>
76 | 			Hi! My name is Dan Shipper. I have been programming since I was 10 and program for hours and hours each week. I have produced a number of successful web apps both individually and as part of a team. I am currently a sophomore at the University of Pennsylvania and am used to in depth research projects, working in teams, and editing. Find me at <a href="http://twitter.com/danshipper">@danshipper</a>.  
77 | 		</div>
78 | 	</div>	 
79 | 	<br><br>
80 | 	</body>
81 | </html>


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 1 | body {   
 2 | 	background-image: url("bg.png");
 3 | 	background-repeat: repeat-x;
 4 | 	background-color: #d5d5d5; 
 5 | 	color: #000; 
 6 | }
 7 | 
 8 | body, p, ol, ul, td {
 9 |   font-family: Helvetica, sans-serif;
10 |   font-size:   18px;
11 |   line-height: 22px;
12 | }
13 | 
14 | @font-face {
15 | 	font-family: Walkway;
16 | 	src: url('WalkwayBold.ttf');
17 | }  
18 | 
19 | a{
20 | 	color: #3088ed;
21 | 	text-decoration: none;
22 | }      
23 | 
24 | h1{
25 | 	font: 72px "Walkway";    
26 | 	color: #fff;     
27 | 	margin-top: 5px;
28 | 	margin-bottom: 10px;
29 | 	letter-spacing: 1px; 
30 | 	text-align: right;
31 | }                      
32 |         
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36 | 	color: #fff;  
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39 | } 
40 | 
41 | h3{
42 | 	margin-top: 0px;
43 | 	padding-top: 0px;
44 | 	margin-bottom: 5px;
45 | }   
46 | 
47 | #content{
48 | 	width: 900px;
49 | 	margin: auto;
50 | } 
51 | 
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53 | 	color: #f8f362;
54 | 	text-decoration: none;
55 | }
56 | 
57 | #head-right{
58 | 	float: right;
59 | 	width: 550px;
60 | 	text-align: right;
61 | 	color: #fff;
62 | }  
63 | 
64 | #book{
65 | 	padding-top: 100px;
66 | 	padding-bottom: 100px; 
67 | 	padding-left: 50px;
68 | }   
69 | 
70 | #more{
71 | 	padding-top: 10px;
72 | 	position: relative;
73 | 	bottom: 20px;
74 | }  
75 | 
76 | #more-right{
77 | 	width: 450px;
78 | 	float: right;
79 | }               
80 |                             
81 | #more-left{                 
82 | 	margin-top: 40px;
83 | 	padding: 15px;
84 | 	width: 380px;
85 | 	background-color: #f4fafb;
86 | 	border: 1px solid #e1e1e1;
87 | }   
88 | 
89 | .center{
90 | 	text-align: center;
91 | }
92 | 


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