├── .gitignore ├── site ├── bg.png ├── book.png ├── WalkwayBold.ttf ├── style.css └── index.html ├── design └── layout.psd ├── README.markdown └── book ├── DesignPatterns.txt └── DesignPatterns.rtf /.gitignore: -------------------------------------------------------------------------------- 1 | -------------------------------------------------------------------------------- /site/bg.png: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/dshipper/Startup-Design-Patterns/HEAD/site/bg.png -------------------------------------------------------------------------------- /site/book.png: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/dshipper/Startup-Design-Patterns/HEAD/site/book.png -------------------------------------------------------------------------------- /design/layout.psd: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/dshipper/Startup-Design-Patterns/HEAD/design/layout.psd -------------------------------------------------------------------------------- /site/WalkwayBold.ttf: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/dshipper/Startup-Design-Patterns/HEAD/site/WalkwayBold.ttf -------------------------------------------------------------------------------- /README.markdown: -------------------------------------------------------------------------------- 1 | # Design Patterns for Startups 2 | 3 | ## Use elements of successful startups to increase your project's chances of success. 4 | 5 | 6 | ###What Are the Elements of A Successful Startup? 7 | That's a question I am obsessed with answering. Successful startups have common elements that can be identified, categorized and applied to any web business. 8 | 9 | What are the similarities between Facebook and Google? Between Groupon and Zynga? By identifying the commonalities between these great companies we can begin to find patterns, design patterns, that anyone can use to improve their ability to target and retain users and increase their chances of success. 10 | 11 | ###The First Open-Source Book 12 | As the book develops I will commit my progress regularly to GitHub. This means that anyone can edit, contribute to, or fork the book as it's being written, adding both to the quality of the book and helping to foster a new creative writing process. 13 | 14 | If you contribute to the book on GitHub you will be listed as a contributor or editor, whichever is more appropirate, when it is finally published. -------------------------------------------------------------------------------- /site/style.css: -------------------------------------------------------------------------------- 1 | body { 2 | background-image: url("bg.png"); 3 | background-repeat: repeat-x; 4 | background-color: #d5d5d5; 5 | color: #000; 6 | } 7 | 8 | body, p, ol, ul, td { 9 | font-family: Helvetica, sans-serif; 10 | font-size: 18px; 11 | line-height: 22px; 12 | } 13 | 14 | @font-face { 15 | font-family: Walkway; 16 | src: url('WalkwayBold.ttf'); 17 | } 18 | 19 | a{ 20 | color: #3088ed; 21 | text-decoration: none; 22 | } 23 | 24 | h1{ 25 | font: 72px "Walkway"; 26 | color: #fff; 27 | margin-top: 5px; 28 | margin-bottom: 10px; 29 | letter-spacing: 1px; 30 | text-align: right; 31 | } 32 | 33 | h2{ 34 | font-weight: normal; 35 | font-size: 24px; 36 | color: #fff; 37 | line-height: 30px; 38 | letter-spacing: 1px; 39 | } 40 | 41 | h3{ 42 | margin-top: 0px; 43 | padding-top: 0px; 44 | margin-bottom: 5px; 45 | } 46 | 47 | #content{ 48 | width: 900px; 49 | margin: auto; 50 | } 51 | 52 | #head a{ 53 | color: #f8f362; 54 | text-decoration: none; 55 | } 56 | 57 | #head-right{ 58 | float: right; 59 | width: 550px; 60 | text-align: right; 61 | color: #fff; 62 | } 63 | 64 | #book{ 65 | padding-top: 100px; 66 | padding-bottom: 100px; 67 | padding-left: 50px; 68 | } 69 | 70 | #more{ 71 | padding-top: 10px; 72 | position: relative; 73 | bottom: 20px; 74 | } 75 | 76 | #more-right{ 77 | width: 450px; 78 | float: right; 79 | } 80 | 81 | #more-left{ 82 | margin-top: 40px; 83 | padding: 15px; 84 | width: 380px; 85 | background-color: #f4fafb; 86 | border: 1px solid #e1e1e1; 87 | } 88 | 89 | .center{ 90 | text-align: center; 91 | } 92 | -------------------------------------------------------------------------------- /site/index.html: -------------------------------------------------------------------------------- 1 | 2 | 3 | Design Patterns for Startups 4 | 5 | 18 | 19 | 20 |
21 | 38 |
39 |
40 |

41 |

42 | What Are the Elements of A Successful 43 | Startup? 44 |

45 | That's a question I am obsessed with answering. Successful 46 | startups have common elements that can be identified, categorized and applied to any 47 | web business. 48 |

49 | What are the similarities between Facebook and Google? 50 | Between Groupon and Zynga? By identifying the commonalities 51 | between these great companies we can begin to find 52 | patterns, design patterns, that anyone can use 53 | to improve their ability to target and retain 54 | users and increase their chances of success. 55 |
56 |
57 |

The First Open-Source Book

58 | As the book develops I will commit my progress regularly 59 | to GitHub. This means that anyone can 60 | edit, contribute to, or fork the book as it's 61 | being written, adding both to the quality of the book and 62 | helping to foster a new creative writing process. 63 |

64 | If you contribute to the book on GitHub 65 | you will be listed as a contributor or editor, whichever is more appropirate, 66 | when it is finally published. 67 |
68 |

69 |

What has been done so far?

70 | Some of the commonalities between successful startups like Google, Facebook, Zynga, Groupon and a few others have already been articulated. 71 | From there, more startup examples will be brought into the project and initial research conducted. Second round research includes interviews with including the active participants in successful startups as well as their financial partners. This will bring us closer to the common elements of successful start ups.

72 |

What do I get if I contribute?

73 | This is entirely an experiment. To my knowledge, no one has done this before. So let's dive into this together and see where it takes us and have some fun. 74 |

75 |

A bit about me

76 | Hi! My name is Dan Shipper. I have been programming since I was 10 and program for hours and hours each week. I have produced a number of successful web apps both individually and as part of a team. I am currently a sophomore at the University of Pennsylvania and am used to in depth research projects, working in teams, and editing. Find me at @danshipper. 77 |
78 |
79 |

80 | 81 | -------------------------------------------------------------------------------- /book/DesignPatterns.txt: -------------------------------------------------------------------------------- 1 | Design Patterns for Startups 2 | 3 | Goal: 4 | To figure out a way to recognize patterns in successful ideas, and also to 5 | recognize how a complete product leverages the connections between those 6 | patterns to create a profitable loop of consumer transactions. 7 | 8 | To want to be able to quickly evaluate an idea in terms of what’s already successful. 9 | 10 | We should accomplish these aims by: 11 | -Profiling successful companies and ideas by breaking their features into elements 12 | -Finding patterns between these elements 13 | -Applying these elements to ideas and projects of my own construction 14 | 15 | Section 1: Types of Ideas As of now I have identified three types of ideas that eventually become web products. I may add or change this list as my thoughts develop. Purely social ideas These ideas are essentially a mirror of a real world interaction. Examples: Facebook, Twitter Pros: Can be developed into every day use products with mass appeal given the correct circumstances. Cons: Chicken and egg problem Lack of an immediate business model Notes: The real world interaction that this is modeled after must be one that is performed on a frequent basis otherwise the site has a low engagement. For example, gossiping about friends, seeing what they are up to, and talking about them is a daily occurrence so a site that lets you do that (Facebook) has high engagement. Pragmatic ideas These ideas solve problems. Examples: Google, Airbnb, Dropbox Pros: Are generally utilities so they don’t suffer from a chicken and egg problem. Many times come with a built in business model. Cons: Requires unique solutions. Can be technologically challenging. Need lots of marketing. Requires customer service. More vulnerable to a competitor because your solution must stay cutting edge. Notes: These ideas generally answer a question, and must fulfill a preexisting need. A question for Google might be: what’s the best way to find relevant sites online? Games These ideas create a fantasy interaction between the user and his computer (as well as possibly others). Examples: Zynga Pros: Very easy to monetize. Can spread virally. Cons: High barrier to entry Requires creation of sophisticated art and graphics Hard to be different There is a lot of competition Notes: None for the moment. Section 2: Index of Elements Free voyeurism – voyeurism without social cost Social tagging – seeing when other people mention you FOMO – fear of missing out IP tracking – the ability to track your influence and/or popularity Constant engagement by notifications Mirror of real life interaction Personal branding tool Low barrier networking tool – make connections outside of your physical social network. Low cost way to meet new, relevant and interesting people. Solves different problems in connected markets Spread by peer pressure Social competition Simple to learn, hard to master Promise of enhanced existence Social knowledgebase Simple way to demonstrate awesomeness Limited to component Answers a question Has an exclusive element Section 3: Company Profiles Facebook Free voyeurism Social tagging FOMO IP tracking Constant engagement via notifications Mirror of real life interaction Spread by peer pressure Has an exclusive element Problems: Chicken and egg – overcome by launching in a small environment in which the creator had a good reach. Twitter Social tagging IP tracking Mirror of real life interaction FOMO Constant engagement via notifications Personal branding tool Low barrier networking tool Problems: Chicken and egg – solved when they blew up at SXSW No business model – mostly because their business team sucks Lots of users that never visit Low engagement for the average user Groupon Solves different problems in two connected markets FOMO Constant user engagement via notifications Spread by peer pressure Promise of enhanced existence Limited time component Problems: Sometimes too good to be true Sustainable business model? Chicken and egg but to a lesser degree Zynga Fantasy interaction FOMO Constant user engagement via notifications Spread by peer pressure (gifting etc) Social competition Free voyeurism (probably not an essential characteristic) Simple to learn, hard to master Promise of enhanced existence Problems: High barriers to entry Lots of competition Hard to be different Art/graphics creation Quora FOMO IP tracking Social tagging Constant user engagement via notifications Mirror to a real life interaction Personal branding tool Low barrier networking tool Promise of enhanced existence Social knowledgebase Problems: Chicken and egg Quality of responses Business model Small core group of power users Low engagement for the average user Google Solution to a problem Simple use case Simple way to demonstrate awesomeness Spread by peer pressure Answers a question (how do you find the most relevant sites online) Problems: Solution has to be innovative and work well Marketing First mover advantage is big unless the solution is really unique because no one has any reason to switch Processes for Finding Ideas Don’t start with elements, evaluate with elements. When you look at elements you can see how each company blends them differently and each fits into its own specific space. Impossible to see the spaces between: (via Hume). 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}\pard \ltrpar\qr \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid7425978 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid6563098 \par }{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid7425978\charrsid10646564 \par \par }\pard \ltrpar\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid7425978 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid7425978\charrsid10646564 \par }{\rtlch\fcs1 \af31507 \ltrch\fcs0 \b\f0\insrsid7425978\charrsid10646564 Goal: \par }{\rtlch\fcs1 \af31507 \ltrch\fcs0 \i\f0\insrsid7425978\charrsid10646564 To figure out a way to recognize patterns in successful ideas, and also to recognize how a complete product leverages the connections between those patterns to create a profitable loop of consumer transactions. \par }\pard \ltrpar\qc \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid7425978 {\rtlch\fcs1 \af31507 \ltrch\fcs0 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\ltrch\fcs0 \f0\ul\insrsid7425978\charrsid10646564 Section 1: Types of Ideas \par }\pard \ltrpar\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid7425978 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid7425978\charrsid10646564 \par As of now I have identified three types of ideas that eventually become web products. I may add or change this list as my thoughts develop. \par \par }{\rtlch\fcs1 \af31507 \ltrch\fcs0 \i\f0\insrsid7425978\charrsid10646564 Purely social ideas \par }\pard \ltrpar\ql \li720\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin720\itap0\pararsid7425978 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid7425978\charrsid10646564 These ideas are essentially a mirror of a real world interaction. \par \par Examples: \par \tab Facebook, Twitter \par \par Pros: \par }\pard \ltrpar\ql \li1440\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin1440\itap0\pararsid7425978 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid7425978\charrsid10646564 Can be developed into every day use products with mass appeal given the correct circumstances. \par }\pard \ltrpar\ql \li720\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin720\itap0\pararsid7425978 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid7425978\charrsid10646564 \par Cons: \par \tab Chicken and egg problem \par \tab Lack of an immediate business model \par \par Notes: \par \tab The real world interaction that this is modeled after must be one that is performed on a frequent basis otherwise the site has a low engagement. For example, gossiping about friends, seeing what they are up to, and talking about them is a daily occurrence so a site that lets you do that (Facebook) has high engagement. \par \par \par }\pard \ltrpar\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid7425978 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \i\f0\insrsid7425978\charrsid10646564 Pragmatic ideas \par \tab }{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid7425978\charrsid10646564 These ideas solve problems. \par \par \tab Examples: \par \tab \tab Google, Airbnb, Dropbox \par \par \tab Pros: \par }\pard \ltrpar\ql \li1440\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin1440\itap0\pararsid7425978 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid7425978\charrsid10646564 Are generally utilities so they don\rquote t suffer from a chicken and egg problem. \par }\pard \ltrpar\ql \fi720\li720\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin720\itap0\pararsid7425978 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid7425978\charrsid10646564 Many times come with a built in business model. \par }\pard \ltrpar\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid7425978 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid7425978\charrsid10646564 \tab \par \tab Cons: \par \tab \tab Requires unique solutions. \par }\pard \ltrpar\ql \fi720\li720\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin720\itap0\pararsid7425978 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid7425978\charrsid10646564 Can be technologically challenging. \par Need lots of marketing.}{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid10646564\charrsid10646564 \par Requires customer service. \par More vulnerable to a competitor because your solution must stay cutting edge. \par }\pard \ltrpar\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid10646564 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid10646564\charrsid10646564 \tab \par \tab Notes: \par \tab \tab }{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid14287385 These ideas generally answer a question, and must fulfill a preexisting need. A question for Google might be: what\rquote s the best way to find relevant sites online?}{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid10646564\charrsid10646564 \par \par }{\rtlch\fcs1 \af31507 \ltrch\fcs0 \i\f0\insrsid10646564\charrsid10646564 \par Games \par \tab }{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid10646564\charrsid10646564 These ideas create a fantasy interaction between the user and his computer (as well as possibly others). \par \par \tab Examples: \par \tab \tab Zynga \par \par \tab Pros: \par \tab }{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid10646564 \tab Very easy to monetize. \par \tab \tab Can spread virally. \par \tab Cons:\tab \par \tab \tab High barrier to entry \par \tab \tab Requires creation of sophisticated art and graphics \par \tab \tab Hard to be different \par \tab \tab There is a lot of competition \par \par \tab Notes: \par \tab \tab None for the moment. \par \par \par }\pard \ltrpar\qc \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid10646564 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\ul\insrsid10646564\charrsid10646564 Section 2: Index of Elements}{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\ul\insrsid10646564 \par \par }\pard \ltrpar\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid10646564 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid10646564 Free voyeurism \endash voyeurism without social cost \par Social tagging \endash seeing when other people mention you \par }{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid3754596 FOMO}{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid10646564 \endash fear of missing out \par IP tracking \endash the ability to track your influence and/or popularity \par Constant engagement by notifications \par Mirror of real life interaction \par Personal branding tool \par }\pard \ltrpar\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid14287385 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid10646564 Low barrier networking tool}{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid14287385 \endash make connections outside of your physical social network. \par }\pard \ltrpar\ql \fi720\li2160\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin2160\itap0\pararsid14287385 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid14287385 Low cost way to meet new, relevant and interesting people.}{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid10646564 \par }\pard \ltrpar\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid10646564 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid10646564 Solves different problems in connected markets \par Spread by peer pressure \par Social competition \par Simple to learn, hard to master \par Promise of enhanced existence \par Social knowledgebase \par Simple way to demonstrate awesomeness \par }{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid14287385 Limited to compo}{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid10646564 nent}{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid14287385 \par Answers a question \par Has an exclusive element \par \par \par }\pard \ltrpar\qc \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid14287385 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\ul\insrsid14287385 Section 3: Company Profiles \par }{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\ul\insrsid14287385\charrsid14287385 \par }{\rtlch\fcs1 \af31507 \ltrch\fcs0 \i\f0\insrsid14287385\charrsid14287385 Facebook \par }\pard \ltrpar\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid14287385 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid14287385 Free voyeurism \par Social tagging \par }{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid3754596 FOMO}{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid14287385 \par IP tracking \par Constant engagement via notifications \par Mirror of real life interaction \par Spread by peer pressure \par Has an exclusive element \par \par Problems: \par Chicken and egg \endash overcome by launching in a small environment in which the creator had a good reach. \par }{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid10646564\charrsid14287385 \par }\pard \ltrpar\qc \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid14287385 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \i\f0\insrsid14287385 Twitter}{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid14287385 \par }\pard \ltrpar\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid10646564 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid14287385 Social tagging \par IP tracking \par Mirror of real life interaction \par }{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid3754596 FOMO}{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid14287385 \par Constant engagement via notifications \par Personal branding tool \par Low barrier networking tool \par \par Problems: \par Chicken and egg \endash solved when they blew up at SXSW \par No business model \endash mostly because their business team sucks \par Lots of users that never visit \par Low engagement for the average user \par \par \par }\pard \ltrpar\qc \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid14287385 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \i\f0\insrsid14287385 Groupon \par }\pard \ltrpar\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid14287385 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid14287385 Solves different problems in two connected markets \par }{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid3754596 FOMO}{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid14287385 \par Constant user engagement via notifications \par Spread by peer pressure \par Promise of enhanced existence \par Limited time component \par \par Problems: \par Sometimes too good to be true \par Sustainable business model? \par Chicken and egg but to a lesser degree \par \par }\pard \ltrpar\qc \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid14287385 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \i\f0\insrsid14287385 Zynga \par }\pard \ltrpar\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid14287385 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid14287385 Fantasy interaction \par }{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid3754596 FOMO}{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid14287385 \par Constant user engagement via notifications \par Spread by peer pressure (gifting etc) \par Social competition \par Free voyeurism (probably not an essential characteristic) \par Simple to learn, hard to master \par Promise of enhanced existence \par \par Problems: \par High barriers to entry \par Lots of competition \par Hard to be different \par Art/graphics creation \par \par }\pard \ltrpar\qc \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid14287385 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \i\f0\insrsid14287385 Quora \par }\pard \ltrpar\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid14287385 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid3754596 FOMO}{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid14287385 \par IP tracking \par Social tagging \par Constant user engagement via notifications \par Mirror to a real life interaction \par Personal branding tool \par Low barrier networking tool \par Promise of enhanced existence \par Social knowledgebase \par \par }{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid30444 Problems: \par Chicken and egg \par Quality of responses \par Business model \par Small core group of power users \par Low engagement for the average user \par \par }{\rtlch\fcs1 \af31507 \ltrch\fcs0 \i\f0\insrsid30444 Google}{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid30444 \par Solution to a problem \par Simple use case \par Simple way to demonstrate awesomeness \par Spread by peer pressure \par Answers a question (how do you find the most relevant sites online) \par \par Problems: \par Solution has to be innovative and work well \par Marketing \par First mover advantage is big unless the solution is really unique because no one has any reason to switch \par \par \par \par }\pard \ltrpar\qc \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid30444 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \i\f0\insrsid30444 Processes for Finding Ideas}{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid30444 \par }\pard \ltrpar\qj \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid30444 {\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid30444 Don\rquote t start with elements, evaluate with elements. \par When you look at elements you can see how each company blends them differently and each fits into its own specific space. Impossible to see the spaces between: (via Hume). \par Get inspired and then start \u8220\'d2elementizing.\u8221\'d3 \par Ask questions \par Transplant examples from other parts of the world and from other industries}{\rtlch\fcs1 \af31507 \ltrch\fcs0 \f0\insrsid10646564\charrsid30444 \par }{\*\themedata 504b0304140006000800000021004b9df618000100001c020000130000005b436f6e74656e745f54797065735d2e786d6cac91cb6ac3301045f785fe83d0b6d8 72ba28a5d8cea28f5d1f8bf40306796c8bda23214d42f2f71d3b0e94124217dd08a499b9f7dc51b9de8f83da614cce53a55779a11592f58da3aed29f9b97ec5e abc4400d0c9eb0d2074c7a5d5f5f959b43c0a4649a52a57be6f0604cb23d8e90721f90a4d2fa3802cb35762680fd820ecd6d51dc19eb899138e34943d7e513b6 b01d583defe5f94822e35a3d1efb26ab4a430883b3c0026aa6aaa9cb77018fae41f50191df60942ec382803fcf557e596b47cd2fe0ccb7adb3d878bb1d05339f 256f16cf33ac11877401f68cc1b28d5c26e740a977219d1cfe94ea1548d619ff27db22760230f3dfd6df000000ffff0300504b030414000600080000002100a5 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