├── Ad Repsonse Pre-Workshop Handout.md ├── Ad Response Tutorial Slides.pdf ├── Ad_Repsonse_Pre-Workshop_Handout.html ├── Ad_Repsonse_Pre-Workshop_Handout.pdf ├── Papers ├── BlakeNoskoTadelis2015ConsumerHeterogeneityandPaidSearchEffectiveness.pdf ├── Braun Moe 2013 Online Display Advertising.pdf ├── Gordonetal2016WPFieldExperimentsatFacebook.pdf ├── JohnsonLewisReiley2017WhenLessIsMore.pdf ├── Little1979AggregateAdvertisingModels.pdf └── ZantedeschiFeitBradlow2017MeasuringMultichannelAdvertisingResponse.pdf ├── R code ├── .Rhistory ├── .Rproj.user │ └── 5ED1F6DE │ │ ├── pcs │ │ ├── files-pane.pper │ │ ├── source-pane.pper │ │ ├── windowlayoutstate.pper │ │ └── workbench-pane.pper │ │ ├── rmd-outputs │ │ ├── saved_source_markers │ │ ├── sdb │ │ ├── per │ │ │ └── t │ │ │ │ ├── 103F8641 │ │ │ │ └── 85C56664 │ │ └── prop │ │ │ ├── 838267B0 │ │ │ ├── A4DCA9FA │ │ │ └── INDEX │ │ └── session-persistent-state ├── AdResponseDataGeneration.R ├── AdResponseTutorial.R ├── R code.Rproj ├── customer.csv ├── impressions.csv └── transactions.csv └── Slides_LaTeX ├── images ├── AdvertisingTechWorkshop.pdf ├── CIR_CAT_EMAIL2.pdf ├── CIR_CUM_PLOT_2.pdf ├── Catalog_Icon.jpg ├── Chapman_and_Feit_Cover.jpg ├── FacebookCampaignLift.png ├── FacebookCampaignLift2.png ├── Google_Analytics_Attribution_Modeling.jpg ├── Subscribe.jpeg ├── WanamakerPostcard.jpg ├── WanamakerQuote.gdraw ├── WanamakerQuote.png ├── ad_stock_over_time.png ├── adresponseovertime.png ├── algorithmic.png ├── attribmodeldirectvtrans.png ├── attribmodeldisplayvtrans.png ├── attribmodelemailvtrans.png ├── attribmodelsocialvtrans.png ├── attribution360.png ├── blakeetallasttouch.png ├── blakeetalresult.png ├── cadence.png ├── campaigns_by_day.pdf ├── cust_143.pdf ├── cust_2.pdf ├── data-science-explore.png ├── emailtestovertime.png ├── exponential-decay.png ├── google-attribution-modeling-tool.jpg ├── gordonetalrandomizationcheck.png ├── gordonetalresult.png ├── gordonetaltreatmentcontrol1.png ├── gordonetaltreatmentcontrol2.png ├── histimpressions.png ├── histtrans.png ├── incremental_sales.png ├── johnsonetalcontrol.png ├── johnsonetalrandomizationcheck.png ├── johnsonetalrandomizationcheck2.png ├── johnsonetalresult.png ├── johnsonetaltest.png ├── lastclick.png ├── lastclickdead.png ├── lasttouch.png ├── lespaul.png ├── littleprincipals.png ├── mixmodeldirectstock.png ├── mixmodeldirectstockvtrans.png ├── mixmodeldirectvtrans.png ├── mixmodeldisplavtrans.png ├── mixmodeldisplaystock.png ├── mixmodeldisplaystockvtrans.png ├── mixmodelemailstock.png ├── mixmodelemailstockvtrans.png ├── mixmodelemailvtrans.png ├── mixmodelsocialstock.png ├── mixmodelsocialstockvtrans.png ├── mixmodelsocialvtrans.png ├── pathtopurchase.png ├── restorationwearout.png ├── sales_by_day.pdf ├── searchad.png ├── sshapedadresponse.png ├── target_direct.jpeg ├── target_display.png ├── target_email.jpg ├── target_social.png ├── test1.jpeg ├── test2.png ├── test_control.png └── transbyday.png ├── 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