├── .gitignore ├── LICENSE ├── README.md ├── data ├── 2020_US_Region_Mobility_Report.csv ├── 2021_US_Region_Mobility_Report.csv ├── Brand Searches Interpolate - Sheet1.csv ├── Day (1).csv ├── Econometric Model for Pie Sales - Raw Data.csv ├── GoolyBib-ABT - Sheet1.csv ├── GoolyBib-trafficsources-all-traffic.csv ├── Goolybib-Campaigns-Mar-19-2021-Apr-17-2021.csv ├── Holidays - Sheet1.csv ├── POWER_SinglePoint_Daily_20200426_20201022_040d74N_74d40W_8aaec005.csv ├── TV Vexpower - Sheet1.csv ├── covid_mobility_clean.csv ├── dates_clean.csv ├── facebook_clean.csv ├── google_clean.csv ├── holidays_clean.csv ├── multiTimeline.csv ├── revenue_clean.csv ├── search_trends_clean.csv ├── star-signs - Sheet1.csv ├── tv_clean.csv ├── tv_clean_daily.csv └── weather_clean.csv ├── mmm ├── __init__.py ├── build.py ├── clean.py ├── display.py ├── engineer.py ├── select.py └── validate.py ├── notebooks ├── Data Cleaning.ipynb ├── GoolyBib MMM.ipynb ├── Interpolation.ipynb ├── MMM for Pie Sales.ipynb └── SelfBuildingModel.ipynb ├── requirements.txt └── results ├── .gitkeep └── models.csv /.gitignore: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/hammer-mt/VEX-MMM/HEAD/.gitignore -------------------------------------------------------------------------------- /LICENSE: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/hammer-mt/VEX-MMM/HEAD/LICENSE -------------------------------------------------------------------------------- /README.md: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/hammer-mt/VEX-MMM/HEAD/README.md -------------------------------------------------------------------------------- /data/2020_US_Region_Mobility_Report.csv: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/hammer-mt/VEX-MMM/HEAD/data/2020_US_Region_Mobility_Report.csv -------------------------------------------------------------------------------- /data/2021_US_Region_Mobility_Report.csv: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/hammer-mt/VEX-MMM/HEAD/data/2021_US_Region_Mobility_Report.csv -------------------------------------------------------------------------------- /data/Brand Searches Interpolate - 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