├── README.md
└── bellabeat-data-analysis.ipynb


/README.md:
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 1 | # Google Data Analytics: Capstone
 2 | ## Bellabeat Fitness Tracking App Analysis
 3 | 
 4 | ![Bellabeat](https://user-images.githubusercontent.com/81607668/127726632-fe6da755-6267-4227-8740-77d3275f446e.png)
 5 | 
 6 | This analysis is an optional Capstone project from the [Google Data Analytics Professional Certificate](https://www.coursera.org/professional-certificates/google-data-analytics) on Coursera. 
 7 | 
 8 | ### Background:
 9 | Bellabeat is a high-tech manufacturer of beautifully-designed health-focused smart products for women since 2013. Inspiring and empowering women with knowledge about their own health and habits, Bellabeat has grown rapidly and quickly positioned itself as a tech-driven wellness company for females.
10 | 
11 | The co-founder and Chief Creative Officer, Urška Sršen is confident that an analysis of non-Bellebeat consumer data (ie. FitBit fitness tracker usage data) would reveal more opportunities for growth.
12 | 
13 | ### Business Task:
14 | Analyze FitBit Fitness Tracker App data to gain insights into how consumers are using the FitBit app and discover trends and insights for Bellabeat marketing team.
15 | 
16 | ### Business Objectives:
17 | - What are the trends identified?
18 | - How could these trends apply to Bellabeat customers?
19 | - How could these trends help influence Bellabeat marketing strategy?
20 | 
21 | ### Tools:
22 | Python for Data Cleaning, Data Transformation, Data Visualisation and Data Analysis
23 | 
24 | ### Data Set:
25 | The data set is publicly available on [Kaggle](https://www.kaggle.com/arashnic/fitbit).
26 | 
27 | ### Posted in:
28 | - [Medium: Google Capstone Project: How Can Bellabeat, A Wellness Technology Company Play It Smart?](https://medium.com/analytics-vidhya/this-case-study-is-for-google-data-analytics-gda-capstone-project-course-54047cccf7cb?source=friends_link&sk=2256c12964f13be6a1912c0dcab96fb5)
29 | 
30 | - [Kaggle: Bellabeat Case Study](https://www.kaggle.com/katiehuangx/case-study-bellabeat-using-python)
31 | 


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