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/README.md:
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1 | # Awesome CEO
2 |
3 | > — Hello, my name is Dima and I'm a CEO
4 | >
5 | > — (chorus) Welcome, Dima
6 |
7 |
8 | A curated and **opinionated** list of resources for startup founders and leaders of high-growth companies.
9 |
10 | 📢 [Subscribe to get updates](https://awesomeceo.substack.com/)
11 |
12 |
13 | ## Contents
14 |
15 | * [Fundraising](#fundraising)
16 | * [Entrepreneurship](#entrepreneurship)
17 | * [Product](#product)
18 | * [Sales](#sales)
19 | * [Marketing](#marketing)
20 | * [Management](#management)
21 | * [Hiring](#hiring)
22 | * [Finance](#finance)
23 | * [Books](#books)
24 | * [More links](#more-links)
25 |
26 |
27 | ## Fundraising
28 |
29 | * [A Guide to Seed Fundraising](https://www.ycombinator.com/library/4A-a-guide-to-seed-fundraising) - YCombinator
30 | Very good starting point.
31 | * [A Playbook for Fundraising](https://www.lennysnewsletter.com/p/a-playbook-for-fundraising?triedSigningIn=true) - Lenny Rachitsky [](https://twitter.com/lennysan)
32 | Great summary.
33 | * [The Startup Fundraising Playbook](https://www.docsend.com/index/startup-fundraising/) - Dropbox
34 | * [How to raise money before launch](https://medium.com/@zebulgar/how-to-raise-money-before-launch-a3544ef4dba6) - Khosla Ventures 💰
35 | * [How I got 50 high-profile angel investors to join our seed round](https://www.mentava.com/blog/how-i-got-50-high-profile-angel-investors-to-join-our-seed-round)
36 | * [What does it take to raise capital, in SaaS, in 2022?](https://medium.com/point-nine-news/what-does-it-take-to-raise-capital-in-saas-in-2022-7ebe55c86e3e)
37 | * [How to Raise Money for Your Startup](https://noise.beehiiv.com/p/how-to-raise-money-for-your-startup) - Alex Banks [](https://twitter.com/thealexbanks)
38 | *  [How to pitch to a VC](https://www.ted.com/talks/david_s_rose_how_to_pitch_to_a_vc) - David S. Rose [](https://twitter.com/davidsrose)
39 | * [How to Talk About Valuation When a VC Asks](https://bothsidesofthetable.com/how-to-talk-about-valuation-when-a-vc-asks-7376f5721226) - Mark Suster [](https://twitter.com/msuster)
40 | * [Pre-seed and seed founder's hardest question](https://www.linkedin.com/posts/adityaagarwal3_the-single-hardest-question-at-the-pre-seed-activity-7021553572609744896-XEue/) - Aditya Agarwal [](https://twitter.com/adityaag)
41 | The single hardest question at the pre-seed and seed stage for a founder is knowing whether to persist on the current product or to move on to the next idea.
42 | * [Option grants at seed round](https://www.indexventures.com/rewardingtalent/how-much-and-who-gets-it) - Index Ventures
43 | * [How Startup Funding Works](https://www.linkedin.com/posts/herwigspringer_founder-investor-venturecapital-activity-7000525239516319744-iDS_/)
44 | * [IPOs and Beyond: A Guide to Exit Options for Companies](https://future.a16z.com/ipos-and-beyond-a-guide-to-exit-options-for-companies/) - a16z
45 | * [What would a CTO equity be for a small startup?](https://www.quora.com/What-would-a-CTO-compensation-equity-be-for-a-small-startup)
46 | * [Options vs Cash](https://danluu.com/startup-options/) - Dan Luu [](https://twitter.com/danluu)
47 | * [How To Invest In Startups](https://blog.samaltman.com/how-to-invest-in-startups) - Sam Altman [](https://twitter.com/sama)
48 |
49 | ### Fundraising tools
50 | * [Startup Equity Dilution Calculator](https://www.capboard.io/en/captable/equity-dilution-calculator)
51 | * [Startup Economics Calculator](https://smartasset.com/infographic/startup)
52 |
53 | ### Angels directories
54 | * [First Round Capital](https://angels.firstround.com) 💰
55 | * [NFX list](https://signal.nfx.com) 💰
56 | * [funden](https://funden.com) 💰
57 |
58 | ### Startup decks
59 | * [30 Legendary Startup Pitch Decks and What You Can Learn From Them](https://piktochart.com/blog/startup-pitch-decks-what-you-can-learn/)
60 | * [Pitch deck collection from VC funded startups](https://www.alexanderjarvis.com/pitch-deck-collection-from-vc-funded-startups/)
61 | * [Startup decks collection](https://startupdecks.co/decks/)
62 |
63 |
64 | ## Entrepreneurship
65 |
66 | * [What are the things startups have to get right?](https://www.quora.com/What-are-the-things-startups-have-to-get-right)
67 | * [85 Things I learned being a CEO](https://hackernoon.com/85-things-i-learned-being-a-ceo-4c25fc1c7b99)
68 | * [What’s the Second Job of a Startup CEO?](https://blog.ycombinator.com/the-second-job-of-a-startup-ceo/) - Y Combinator
69 | * [Things I will tell my kids if they become entrepreneurs](https://www.slideshare.net/laurenthaug/things-i-will-tell-my-kids-if-they-become-entrepreneurs)
70 | * [What do VCs really look for when making investments?](https://www.quora.com/What-do-VCs-really-look-for-when-making-investments)
71 | * [As an employee of a startup, how do you know when to quit?](https://www.quora.com/As-an-employee-of-a-startup-how-do-you-know-when-to-quit)
72 | * [YC’s Series A Diligence Checklist](https://blog.ycombinator.com/ycs-series-a-diligence-checklist/) - Y Combinator
73 | * [Startup Playbook](https://playbook.samaltman.com) - Sam Altman [](https://twitter.com/sama)
74 | * [Startup Class](https://startupclass.samaltman.com) - Sam Altman
75 | * [Lean Canvas](https://leanstack.com/leancanvas) + [Miro template](https://miro.com/templates/lean-canvas/)
76 | * [Open Source Pitch Deck Templates for Figma](https://www.figmafinder.com/figma-pitch-deck)
77 | *  [List of startups that had successful pivots](https://github.com/fikrikarim/companies-with-successful-pivot)
78 |
79 |
80 | ## Product
81 |
82 | * [Product is Hard](https://www.mindtheproduct.com/product-is-hard-by-marty-cagan/) - Marty Cagan [](https://twitter.com/cagan)
83 | Solutions need to be:
84 | - Valuable – Something that our customers will choose to use
85 | - Usable – Easy to figure out how to use
86 | - Feasible – Buildable using the technology stack and skills we have
87 | - Viable – Workable for our stakeholders within our budget, legal, ethical, and reputational constraints
88 | * [Red Oceans: How to Find Profitable Startup Ideas](https://capitalandgrowth.org/answers/Article/3143488/How-to-Find-Profitable-Business-Ideas)
89 | * [The Secrets Of Creative Thinking](https://www.lemonade.com/blog/creative-thinking-hacks/)
90 | * [Most Startups Should Be Deer Hunters](https://bothsidesofthetable.com/most-startups-should-be-deer-hunters-7fdecf58f4f6) - Mark Suster [](https://twitter.com/msuster)
91 | * [8 Product Hurdles Every Founder Must Clear](https://review.firstround.com/8-product-hurdles-every-founder-must-clear-this-pm-turned-founder-shares-his-playbooks) - First Round Capital
92 |
93 | ### Product-Market Fit
94 |
95 | * [12 Things About Product-Market Fit](https://a16z.com/2017/02/18/12-things-about-product-market-fit-2/) - a16z
96 |
97 |
98 | ## Sales
99 |
100 | * [Your first 10 customers](https://stripe.com/en-in/guides/atlas/starting-sales) - Stripe
101 |
102 |
103 | ## Marketing
104 |
105 | * [Get creative with your marketing](https://www.linkedin.com/posts/kevinleeme_marketing-growth-business-activity-7002752700526256129-5Wsi/)
106 | * [Developer Marketing Guide](https://www.devmarketingguide.com)
107 | * [Top Resources for Startup Marketing and PR](https://docs.google.com/spreadsheets/d/1tAiya71mDQgtwn_F9-mNQhuc7GdsQ5e2_BeG69Cb82A/edit#gid=0)
108 | * [SaaS Email Marketing Handbook](https://saasemailmarketing.net)
109 | * [How today's fastest growing B2B businesses found their first ten customers](https://www.lennysnewsletter.com/p/how-todays-fastest-growing-b2b-businesses) - Lenny Rachitsky [](https://twitter.com/lennysan)
110 |
111 |
112 | ## Management
113 |
114 | * [What makes for a successful CEO and CTO relationship in a startup?](https://www.quora.com/What-makes-for-a-successful-CEO-and-CTO-relationship-in-a-startup)
115 | * [Maker's Schedule, Manager's Schedule](http://www.paulgraham.com/makersschedule.html) - Paul Graham [](https://twitter.com/paulg)
116 | * [The Secret To Discussing Pay With Employees](https://www.officevibe.com/blog/secret-to-discussing-pay-with-employees)
117 | *  [Awesome Leading and Managing](https://github.com/LappleApple/awesome-leading-and-managing)
118 | * [Lessons from Keith Rabois: How to be an Effective Executive](https://delian.io/lessons-3) - Keith Rabois [](https://twitter.com/rabois)
119 | * [How Context Switching Sabotages Your Productivity](https://blog.doist.com/context-switching/)
120 | * [10,000 Hours with Reid Hoffman: What I Learned](https://casnocha.com/reid-hoffman-lessons)
121 | * [7 Ways to Set Up a New Hire for Success](https://hbr.org/2019/05/7-ways-to-set-up-a-new-hire-for-success)
122 | * [Individuals matter](https://danluu.com/people-matter/) - Dan Luu [](https://twitter.com/danluu)
123 | * [Mandate Levels](https://cutlefish.substack.com/p/tbm-2752-mandate-levels) - John Cutler [](https://twitter.com/johncutlefish)
124 | * [10 ideas for building great culture in a distributed (remote) team](https://twitter.com/nathanbarry/status/1520442729397858304) - Nathan Barry [](https://twitter.com/nathanbarry)
125 | * [Adapting to Endure / Crisis management](https://www.sequoiacap.com/adapting-to-endure-2022/) - Sequoia Capital
126 |
127 |
128 | ## Hiring
129 |
130 | * [Lessons from Keith Rabois: How to Interview an Executive](https://delian.io/lessons-2)
131 | * [Lessons from Keith Rabois: How to Become a Magnet for Talent](https://delian.io/lessons-5)
132 | * [GitLab Talent Acquisition Framework](https://about.gitlab.com/handbook/hiring/talent-acquisition-framework/)
133 |
134 |
135 | ## Finance
136 |
137 | * [Financial Planning & Analysis](https://about.gitlab.com/handbook/finance/financial-planning-and-analysis/) - GitLab
138 | * [Framework for balancing and budgeting engineering resourcing](https://medium.com/engineering-operations/a-framework-for-balancing-and-budgeting-engineering-resourcing-d0cce0e6911c)
139 | * [Negotiate the right deal with suppliers](https://www.infoentrepreneurs.org/en/guides/negotiate-the-right-deal-with-suppliers/)
140 | * [Strategic Procurements 10 Commandments for Managing the Buying Process](https://strategicdynamicsfirm.com/strategic-procurements-10-commandments-managing-hospital-buying-process/)
141 |
142 |
143 | ## Books
144 |
145 | * 📕 [The Hard Thing About Hard Things](https://amzn.com/dp/B00DQ845EA) - Ben Horowitz
146 | Practical advice on how to handle the toughest challenges while building and leading a startup, from laying off employees to dealing with personal crises. How to cultivate a strong company culture and lead with empathy and humility.
147 | * 📕 [Zero to One: Notes on Startups, or How to Build the Future](https://amzn.com/dp/B00J6YBOFQ) - Peter Thiel
148 | A framework for identifying and developing disruptive ideas that can create new markets and transform industries. A contrarian view on how to build truly innovative startups.
149 | * 📕 [The 7 Habits of Highly Effective People](https://amzn.com/dp/B07WF972WK) - Stephen Covey
150 | The title is misleading - because of it I was avoiding this book for years. It's actually very smart and actionable: principles of personal responsibility, proactive action, and continuous improvement. An approach to achieving success and fulfillment, developing strong personal relationships, cultivating a growth mindset, and aligning your actions with a clear sense of purpose.
151 | * 📕 [First Things First](https://amzn.com/dp/B00V1XGKJK) - Stephen Covey
152 | Time management and productivity guide. How to overcome procrastination and achieve your most important goals, while balancing your work and personal life, and focusing on the things that truly matter in the long term.
153 | * 📕 [The Cold Start Problem: How to Start and Scale Network Effects](https://amzn.com/dp/B08HZ5XY7X) - Andrew Chen [](https://twitter.com/andrewchen)
154 | A framework for building a new network effect startup. Strategies and tactics that successful network effect startups have used to overcome the challenges of building a user base from scratch.
155 | * 📕 [Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones](https://amzn.com/dp/B07D23CFGR) - James Clear
156 | A framework for building and maintaining good habits and breaking bad ones. How to make small, incremental changes in your daily routines that can lead to long-term success and personal growth.
157 | * 📕 [Thinking, Fast and Slow](https://amzn.com/dp/B00555X8OA) - Daniel Kahneman
158 | A framework for improving your decision-making abilities. Our automatic, intuitive "fast" thinking often leads to errors and biases, while our more deliberate and analytical "slow" thinking can help us make better decisions and avoid common pitfalls.
159 | * 📕 [The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you](https://amzn.com/dp/B01H4G2J1U) - Rob Fitzpatrick [](https://twitter.com/robfitz)
160 | A framework for conducting effective customer interviews and building products that people actually want to use. How to validate your ideas without relying on false positives or biased feedback.
161 | * 📕 [Disciplined Entrepreneurship: 24 Steps to a Successful Startup](https://amzn.com/dp/B00DQ97TWO) - Bill Aulet [](https://twitter.com/BillAulet)
162 | A framework for developing and testing innovative business ideas, from identifying customer needs and segmenting markets, to prototyping and testing solutions, to launching and scaling a successful venture.
163 | * 📕 [Mochary Method Curriculum](https://docs.google.com/document/d/18FiJbYn53fTtPmphfdCKT2TMWH-8Y2L-MLqDk-MFV4s/preview) - Matt Mochary [](https://twitter.com/mattmochary)
164 |
165 |
166 | ## More links
167 |
168 | * [The Founder Library](https://www.nfx.com) - NfX
169 | * [Advices from founders](https://foundr.com/articles) - foundr
170 | * [Learn with Sherpa](https://www.learnwithsherpa.com) - Alex Lieberman [](https://twitter.com/businessbarista)
171 | *  [Awesome startup tools list](https://github.com/Ibexoft/awesome-startup-tools-list)
172 | *  [Awesome books, videos, courses and resources about making a startup](https://github.com/KrishMunot/awesome-startup)
173 | * [Go-To Startup Resources](https://learningloop.notion.site/learningloop/Go-To-Startup-Resources-28954916f3ad4445be7e713554bc6a8b)
174 |
175 |
176 | ## Other
177 | - [Awesome CTO](https://github.com/kuchin/awesome-cto) *(GitHub)*
178 | - [Awesome TPM](https://github.com/kuchin/awesome-tpm) *(GitHub)*
179 |
180 |
181 | ## License
182 |
183 | [](https://creativecommons.org/publicdomain/zero/1.0/)
184 |
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