├── LICENSE └── README.md /LICENSE: -------------------------------------------------------------------------------- 1 | MIT License 2 | 3 | Copyright (c) 2025 Alison Gibson 4 | 5 | Permission is hereby granted, free of charge, to any person obtaining a copy 6 | of this software and associated documentation files (the "Software"), to deal 7 | in the Software without restriction, including without limitation the rights 8 | to use, copy, modify, merge, publish, distribute, sublicense, and/or sell 9 | copies of the Software, and to permit persons to whom the Software is 10 | furnished to do so, subject to the following conditions: 11 | 12 | The above copyright notice and this permission notice shall be included in all 13 | copies or substantial portions of the Software. 14 | 15 | THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR 16 | IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, 17 | FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE 18 | AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER 19 | LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, 20 | OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE 21 | SOFTWARE. 22 | -------------------------------------------------------------------------------- /README.md: -------------------------------------------------------------------------------- 1 | # Awesome GTM Engineering 2 | 3 | > A curated list of tools, libraries, frameworks, and resources for **Go-To-Market (GTM) Engineering** — the intersection of engineering and marketing, focused on growth, automation, attribution, analytics, and experimentation. 4 | 5 | ## Contents 6 | 7 | * [General Resources](#general-resources) 8 | * [GTM Engineering Foundations](#gtm-engineering-foundations) 9 | * [Attribution & Tracking](#attribution--tracking) 10 | * [Analytics & Event Instrumentation](#analytics--event-instrumentation) 11 | * [Web Tagging & GTM Platforms](#web-tagging--gtm-platforms) 12 | * [Marketing Automation APIs](#marketing-automation-apis) 13 | * [Growth Engineering Tools](#growth-engineering-tools) 14 | * [Data Infrastructure](#data-infrastructure) 15 | * [Experimentation & A/B Testing](#experimentation--ab-testing) 16 | * [Playbooks & Templates](#playbooks--templates) 17 | * [Communities](#communities) 18 | * [Contributing](#contributing) 19 | * [License](#license) 20 | 21 | ## General Resources 22 | 23 | * **[The Marketing Newsletter](https://themarketingnewsletter.org)** – Weekly strategies on marketing-tech, attribution, and growth. 24 | * **[What is GTM Engineering?](https://www.lennysnewsletter.com/p/gtm-engineering)** – A breakdown of this emerging role. 25 | * **[Growth Engineering Handbook](https://amplitude.com/blog/growth-engineering)** – Building systems for growth and analytics. 26 | 27 | ## GTM Engineering Foundations 28 | 29 | * **[Segment Docs](https://segment.com/docs/)** – Customer data infrastructure basics. 30 | * **[RudderStack Docs](https://www.rudderstack.com/docs/)** – Open-source Segment alternative. 31 | * **[dbt for Marketing](https://www.getdbt.com/blog/dbt-marketing-data-models/)** – Data transformation for marketing teams. 32 | 33 | ## Attribution & Tracking 34 | 35 | * **[Snowplow](https://snowplow.io/)** – First-party event tracking infrastructure. 36 | * **[UTM.io](https://utm.io/)** – Manage and track UTM parameters at scale. 37 | * **[Funnel](https://funnel.io/)** – Multi-touch attribution and marketing data unification. 38 | * **[Open Pixel](https://openpixel.dev/)** – Open-source pixel tracking library. 39 | 40 | ## Analytics & Event Instrumentation 41 | 42 | * **[PostHog](https://posthog.com/)** – Product analytics + session recording with full API. 43 | * **[Amplitude](https://amplitude.com/)** – Event tracking and growth analytics. 44 | * **[Heap](https://heap.io/)** – Autocapturing event data with retroactive analysis. 45 | * **[Plausible](https://plausible.io/)** – Lightweight, privacy-first web analytics. 46 | 47 | ## Web Tagging & GTM Platforms 48 | 49 | * **[Google Tag Manager](https://tagmanager.google.com/)** – Widely used platform for deploying marketing tags. 50 | * **[Segment](https://segment.com/)** – Data routing and tagging across tools. 51 | * **[TagCommander](https://www.commandersact.com/)** – Enterprise-level tag and consent management. 52 | * **[Tealium iQ](https://tealium.com/products/tealium-iq-tag-management/)** – Tag management system with enterprise integrations. 53 | 54 | ## Marketing Automation APIs 55 | 56 | * **[HubSpot API](https://developers.hubspot.com/docs/api/overview)** – Automate contacts, forms, emails, and tracking. 57 | * **[Marketo REST API](https://developers.marketo.com/rest-api/)** – Sync data across lead lifecycle and attribution. 58 | * **[Customer.io](https://customer.io/docs/api/)** – Trigger messages via API. 59 | * **[SendGrid](https://docs.sendgrid.com/)** – Email campaign and transactional email automation. 60 | 61 | ## Growth Engineering Tools 62 | 63 | * **[Clearbit](https://clearbit.com/)** – Enrichment APIs for leads, traffic, and personalization. 64 | * **[Mutiny](https://www.mutinyhq.com/)** – Website personalization with no-code rules and APIs. 65 | * **[VWO](https://vwo.com/)** – Testing and experimentation platform. 66 | * **[Statsig](https://www.statsig.com/)** – Feature gating + experimentation. 67 | 68 | ## Data Infrastructure 69 | 70 | * **[dbt](https://www.getdbt.com/)** – Transform raw data for GTM analytics. 71 | * **[Airbyte](https://airbyte.io/)** – Open-source ELT for syncing GTM tools. 72 | * **[Fivetran](https://fivetran.com/)** – Data pipelines from SaaS tools to your warehouse. 73 | * **[Metabase](https://www.metabase.com/)** – Visual dashboarding for marketing/product data. 74 | 75 | ## Experimentation & A/B Testing 76 | 77 | * **[Optimizely](https://www.optimizely.com/)** – Robust platform for testing, targeting, and personalization. 78 | * **[GrowthBook](https://www.growthbook.io/)** – Open-source feature flags and A/B testing. 79 | * **[Split.io](https://www.split.io/)** – Controlled rollouts and experimentation. 80 | * **[Google Optimize (Sunset)](https://optimize.google.com/)** – Free testing platform (deprecated in 2023). 81 | 82 | ## Playbooks & Templates 83 | 84 | * **[Growth Loops by Reforge](https://www.reforge.com/blog/growth-loops)** – Systemic models for GTM. 85 | * **[GTM Tech Stack Playbook](https://openviewpartners.com/blog/gtm-tech-stack/)** – Overview of tools and architecture. 86 | * **[Growth Model Templates](https://growth.design/)** – Mental models and case studies for product growth. 87 | 88 | ## Communities 89 | 90 | * **[GTM Engineers (LinkedIn)](https://www.linkedin.com/search/results/all/?keywords=gtm%20engineering)** – Emerging community of GTM-focused engineers. 91 | * **[r/GrowthHacking](https://www.reddit.com/r/GrowthHacking/)** – Insights on growth systems and tech. 92 | * **[Modern Data Stack Slack](https://www.moderndatastack.xyz/slack)** – Data engineers and GTM specialists. 93 | 94 | ## Contributing 95 | 96 | Contributions are welcome! Open an issue or PR to suggest tools, frameworks, or resources. 97 | 98 | ## License 99 | 100 | [![CC0](https://mirrors.creativecommons.org/presskit/buttons/88x31/svg/by-sa.svg)](http://creativecommons.org/licenses/by-sa/4.0/) 101 | --------------------------------------------------------------------------------