├── README.md ├── data ├── data.csv.zip └── data.png ├── images ├── A:B Testing │ ├── control_test_groups.png │ ├── customer_distribution.png │ ├── df_customers.png │ ├── rfm_data.png │ └── t-test.png ├── Customer Lifetime Value │ ├── Lifetime Value vs Overall RFM Score.png │ ├── Six Months Revenue Histogram.png │ ├── correl matrix.png │ ├── df_cluster.png │ └── xgb_model.png ├── KPIs │ ├── Customers Cohorts Retention.png │ ├── Monthly AOV.png │ ├── Monthly Active Customers.png │ ├── Monthly New Customer Ratio.png │ ├── Monthly Orders Rate.png │ ├── Monthly Orders.png │ ├── Monthly Retention Rate.png │ ├── Monthly Revenue.png │ ├── Montly AOV Rate.png │ ├── Montly Active Customers Rate.png │ ├── Montly Growth Rate.png │ ├── New Customer vs Existing Customer Revenue.png │ └── Revenue by Country.png ├── Predicting Customer's Next Purchase │ ├── NextPurchaseDay_table.png │ ├── NextPurchaseDay_without_NaN_table.png │ ├── correlation_table.png │ ├── customer_description_npd.png │ ├── customer_table.png │ ├── customer_table_with_npd.png │ ├── describe_nextdaypurchase.png │ ├── final_model.png │ ├── first_model.png │ ├── hyperparameters.png │ ├── last_four_orders.png │ ├── output.png │ ├── results_cross_val.png │ ├── rfm_table.png │ └── train_test_split.png └── RFM Segmentation │ ├── 3d plot.png │ ├── Frequency Inertia Graph.png │ ├── Frequency clusters.png │ ├── Frequency.png │ ├── OverallScore.png │ ├── Revenue Inertia Graph.png │ ├── inertia graph.png │ ├── recency clusters.png │ ├── recency.png │ ├── revenue.png │ └── revenue_clusters.png ├── step-1-key-performance-indicators.ipynb ├── step-2-customer-segmentation.ipynb ├── step-3-customer-lifetime-value.ipynb ├── step-4-predicting-customer-s-next-purchase.ipynb └── step-5-a-b-testing.ipynb /README.md: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/mriffaud/Handbook-for-Business-Growth/HEAD/README.md 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