├── .ipynb_checkpoints ├── 1_Clustering&RFM_Analysis-checkpoint.ipynb └── 2_Price&Brand_Elasticity-checkpoint.ipynb ├── 1_Clustering&RFM_Analysis.ipynb ├── 2_Price&Brand_Elasticity.ipynb ├── CustomerAnalytics.jpg ├── LICENSE ├── Readme.md ├── data ├── df_final_seg.csv ├── purchase data legend.xlsx ├── purchase data.csv └── segmentation-complete.csv ├── images ├── 3customeranalytics.jpg ├── brand2-brand1.png ├── cluster_pca_wpca.png ├── clustering-after-pca.png ├── clustering-before-pca.png ├── cross-elastic.png ├── price-elasticity-curve.png ├── prom0-prom1.png ├── prom1vsprom0_priceElasticity.png ├── rfm.PNG └── segment-price-elasticity.png └── purchase-data-legend.pdf /.ipynb_checkpoints/1_Clustering&RFM_Analysis-checkpoint.ipynb: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/sai-krishna-msk/Customer_Analytics/HEAD/.ipynb_checkpoints/1_Clustering&RFM_Analysis-checkpoint.ipynb 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