├── README.md └── resources ├── 2022_INFORMS_Marketing_Science_Program.pdf ├── B8607-Strategic Consumer Insight - Spring 2023- Tentative Syllabus MBA - November 4 2022.pdf ├── Columbia Univ-Marketing Analytics syllabus.pdf ├── Experiments for Business Decision Making_wharton_syllabus.pdf ├── MIT_syllabus Experimental Design & Analysis PhD.pdf ├── MIT_syllabus_Marketing_Analytics.pdf ├── Marketing Science Back Matter.pdf ├── Quantatitive_Marketing_Syllabus_RotmanSchool.pdf ├── README.md └── Syllabus-Market Intelligence-The Art and the Science.pdf /README.md: -------------------------------------------------------------------------------- 1 | ## Marketing Analytics Resources :tada: 2 | 3 | Resources that are useful to learn Marketing Analytics from academic and industial sources. Will keep updating it. 4 | You can fork it to make use of the checkboxes to track your progress. 5 | 6 | Made with :heart: by Vikesh. 7 | Say Hi :wave: 8 | ![Twitter Follow](https://img.shields.io/twitter/follow/vikesh_koul?style=social) 9 | [![Linkedin: vikeshkoul](https://img.shields.io/badge/-Vikesh%20Koul-blue?style=flat-square&logo=Linkedin&logoColor=white&link=https://www.linkedin.com/in/vikeshkoul/)](https://www.linkedin.com/in/vikeshkoul/) 10 | 11 | ### Books :books: 12 | 13 | **Hands on Books :man_technologist:** 14 | * [ ] [Hands-On Data Science for Marketing](https://www.packtpub.com/big-data-and-business-intelligence/hands-data-science-marketing)- uses Python 15 | * [ ] [Data Science for Marketing Analytics](https://www.packtpub.com/in/big-data-and-business-intelligence/data-science-marketing-analytics)- R and Python 16 | 17 | * [ ] [Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights](https://learning.oreilly.com/library/view/product-analytics-applied/9780135258644/) - uses R 18 | 19 | * [ ] [Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python](https://learning.oreilly.com/library/view/marketing-data-science/9780133887662/) 20 | 21 | * [ ] [R for Marketing Research and Analytics](https://www.springer.com/gp/book/9783319144351) - This uses R. A python version is in development. One of the authors offers a course on choice modeling on datacamp 22 | 23 | * [ ] [Python for Marketing Research and Analytics](https://www.amazon.com/Python-Marketing-Research-Analytics-Schwarz/dp/3030497194) - The python version of the R book. 24 | 25 | * [ ] [Behavioral Data Analysis with R and Python](https://learning.oreilly.com/library/view/behavioral-data-analysis/9781492061366/) 26 | 27 | * [ ] [Behavioral Research Data Analysis with R](https://www.springer.com/gp/book/9781461412373) 28 | 29 | * [ ] [Data Analysis For Social Science & Marketing Research using Python: A Non-Programmer's Guide](https://www.amazon.com/Analysis-Social-Science-Marketing-Research/dp/0692860827/ref=pd_sbs_5?pd_rd_w=Z3Rd1&pf_rd_p=b65ee94e-1282-43fc-a8b1-8bf931f6dfab&pf_rd_r=MEMN864V8JX61QZCRJ1R&pd_rd_r=2d74112f-55c6-4493-b731-4701f8eb7cdd&pd_rd_wg=S2I3b&pd_rd_i=0692860827) 30 | 31 | * [ ] [Marketing Models: Multivariate Statistics and Marketing Analytics, 4e](https://www.amazon.com/Marketing-Models-Multivariate-Statistics-Analytics/dp/1539926109/ref=pd_sbs_15?pd_rd_w=Z3Rd1&pf_rd_p=b65ee94e-1282-43fc-a8b1-8bf931f6dfab&pf_rd_r=MEMN864V8JX61QZCRJ1R&pd_rd_r=2d74112f-55c6-4493-b731-4701f8eb7cdd&pd_rd_wg=S2I3b&pd_rd_i=1539926109) 32 | 33 | * [ ] [Marketing Analytics: Data-Driven Techniques with Microsoft Excel](https://www.wiley.com/en-us/Marketing+Analytics%3A+Data+Driven+Techniques+with+Microsoft+Excel-p-9781118373439) - excel based, the coverage of topics is good 34 | 35 | **Conceptual Books** :memo: 36 | * [ ] [Marketing Strategy: Based on First Principles and Data Analytics](https://www.amazon.in/Marketing-Strategy-Based-Principles-Analytics/dp/1137526238)- the authors have video series based on the book available on Youtube. 37 | 38 | * [ ] [Cutting Edge Marketing Analytics](https://www.amazon.in/Cutting-Edge-Marketing-Analytics-Learning/dp/0133552527)- one of the author offers a coursera course on marketing analytics 39 | 40 | * [ ] [Marketing Analytics](https://www.amazon.com/Marketing-Analytics-Essential-Data-Driven-Decisions/dp/0813945151) 41 | 42 | * [ ] [Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques](https://www.amazon.com/Marketing-Analytics-Practical-Improving-Techniques/dp/0749482168) 43 | 44 | * [ ] [Marketing Analytics Roadmap](https://www.apress.com/gp/book/9781484202609)- 45 | 46 | 47 | ### Courses :computer: 48 | 49 | **Coursera** 50 | 51 | *Courses* 52 | * [ ] [Applying Data Analytics in Marketing](https://www.coursera.org/learn/applying-data-analytics-business-in-marketing) - UIUC 53 | * [ ] [Marketing Analytics](https://www.coursera.org/learn/uva-darden-market-analytics)- UVA- Darden 54 | * [ ] [AI in Marketing](https://www.coursera.org/learn/marketing-analytics-customers)- UVA- Darden 55 | * [ ] [Customer Analytics](https://www.coursera.org/learn/wharton-customer-analytics) UPenn- Wharton 56 | * [ ] [Marketing Analytics: Know your customers](https://www.coursera.org/learn/marketing-analytics-customers) - Macquaire Univ 57 | * [ ] [Digital Analytics for Marketing Professionals: Marketing Analytics in Theory](https://www.coursera.org/learn/marketing-analytics)- UIUC 58 | 59 | *Specialisations* 60 | * [ ] [Data Science for Marketing](https://www.coursera.org/specializations/datascienceformarketing) - UC Boulder System 61 | * [ ] [Machine Learning for Marketing ](https://www.coursera.org/specializations/machine-learning-for-marketing) - OP Jindal Univ 62 | * [ ] [Foundations of Marketing Analytics Specialization](https://www.coursera.org/specializations/marketing-analytics) - Emory University 63 | * [ ] [Strategic Business Analytics Specialization](https://www.coursera.org/specializations/strategic-analytics) - ESSEC Business School 64 | * [ ] [Facebook Marketing Analytics Professional Certificate](https://www.coursera.org/professional-certificates/facebook-marketing-analytics) - Facebook Professional Certificate 65 | 66 | **edx** 67 | 68 | *Courses* 69 | * [ ] ~~[Marketing Analytics](https://www.edx.org/course/marketing-analytics)- Offered by Columbia University~~ _discontinued_ 70 | 71 | *Micromasters* 72 | * [ ] ~~[Marketing Analytics](https://www.edx.org/micromasters/berkeleyx-marketing-analytics)- Berkley University~~ _discontinued_ 73 | 74 | 75 | **Datacamp** 76 | 77 | *Courses* 78 | * [ ] [Sentiment Analysis in R](https://www.datacamp.com/courses/sentiment-analysis-in-r) 79 | * [ ] [Analyzing Social Media Data in R](https://www.datacamp.com/courses/analyzing-social-media-data-in-r) 80 | 81 | 82 | *Skill Tracks* 83 | * [ ] [Marketing Analytics with R](https://www.datacamp.com/tracks/marketing-analytics-with-r) 84 | * [ ] [Marketing Analytics with Python](https://www.datacamp.com/tracks/marketing-analytics-with-python) 85 | 86 | **Udemy** 87 | * [ ] [Customer Analytics in Python](https://www.udemy.com/course/customer-analytics-in-python/) 88 | 89 | ### 🏫 Universities 90 | * [ ] [Intro to Marketing Analytics- University of California, San Diego](https://kennethcwilbur.github.io/mgta451mktg/) 91 | * [ ] [Customer Analytics - University of California, San Diego](https://kennethcwilbur.github.io/mgt100/) 92 | * [ Youtube ](https://www.youtube.com/playlist?list=PLuO6kjWBBVCOeOi9_5LJ4Ys1XkRDcx5YX) 93 | * [ ] [Customer Analytics- Tilburg Univ (Netherlands)](https://github.com/gknox79/customer-analytics) 94 | 95 | ### Reserach Papers 96 | * [] [Marketing Analytics Papers Archive](https://drive.google.com/drive/folders/1MJUMKsxdK4eaNMCnE2Njy-sYbr1WeZ7c) 97 | 98 | ### Videos :tv: 99 | 100 | ### Tutorials :man_technologist: 101 | 102 | 103 | 104 | -------------------------------------------------------------------------------- /resources/2022_INFORMS_Marketing_Science_Program.pdf: -------------------------------------------------------------------------------- https://raw.githubusercontent.com/vkoul/awesome-Marketing-Analytics/a1b0c27d62f63893b5ca59dd4e7021f459de3058/resources/2022_INFORMS_Marketing_Science_Program.pdf -------------------------------------------------------------------------------- /resources/B8607-Strategic Consumer Insight - 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