├── Chapter01 ├── R │ └── SettingUpREnvironment.R └── python │ └── Setting Up Python Environment.ipynb ├── Chapter02 ├── R │ └── ConversionRate.R └── python │ └── ConversionRate.ipynb ├── Chapter03 ├── R │ └── RegressionAnalysis.R └── python │ └── RegressionAnalysis.ipynb ├── Chapter04 ├── R │ └── FromEngagementToConversions.R └── python │ └── From Engagement to Conversions.ipynb ├── Chapter05 ├── R │ └── ProductAnalytics.R └── python │ └── Product Analytics.ipynb ├── Chapter06 ├── R │ └── ProductRecommendation.R └── python │ └── ProductRecommendation.ipynb ├── Chapter07 ├── R │ └── CustomerBehaviors.R └── python │ └── CustomerBehaviors.ipynb ├── Chapter08 ├── R │ └── PredictingEngagement.R └── python │ └── PredictingEngagement.ipynb ├── Chapter09 ├── R │ └── CustomerLifetimeValue.R └── python │ └── CustomerLifetimeValue.ipynb ├── Chapter10 ├── R │ └── CustomerSegmentation.R └── python │ └── CustomerSegmentation.ipynb ├── Chapter11 ├── R │ └── CustomerRetention.R └── python │ └── 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